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How to Effectively Launch a New Online Giving Tool to Your Church: Expert Tips from 11 Marketing and Communications Pros

It’s vitally important to think through your online giving launch communications plan so that you reach as many people as possible. These expert tips will give you a roadmap.

How to Effectively Launch a New Online Giving Tool to Your Church: Expert Tips from 11 Marketing and Communications Pros
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Whether you’re rolling out online giving to your church for the first time or going through a technology upgrade, it’s vitally important to think through your communications plan so that you reach as many people as possible.

After all, rolling out a new giving solution is useless without getting your church to take advantage of the great new capabilities you’re offering, right?

But what does it take to effectively communicate? What should be a part of your launch plan?

As you can imagine, great communication and effectively rolling out a new online giving system takes far more effort than a quick announcement from the stage or email to your members.

You’ve got to think wholistically and have a comprehensive approach that ensures you’ll reach as many as possible.

It’s with this idea of “how to effectively communicate and launch a new technology to your church” that we reached out to a handful of church communications experts to get their thoughts.

We asked each of these church communications exports to answer one simple question: “If you were advising a church on the launch of a new giving solution, what would you say is the #1 thing they can do to drive the biggest adoption/usage/impact?”

And, my goodness, were we excited about the answers and ideas they shared!

We think the tips found below will spark new ideas, give you a little direction, and provide guidance on how you should be thinking about your plan.

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How to Effectively Launch a New Online Giving Tool to Your Church: Expert Tips from 11 Marketing and Communications Pros