How to Effectively Launch a New Online Giving Tool to Your Church: Expert Tips from 11 Marketing and Communications Pros

It’s vitally important to think through your online giving launch communications plan so that you reach as many people as possible. These expert tips will give you a roadmap.

CHURCH TECH PODCAST

How to Effectively Launch a New Online Giving Tool to Your Church: Expert Tips from 11 Marketing and Communications Pros

It’s vitally important to think through your online giving launch communications plan so that you reach as many people as possible. These expert tips will give you a roadmap.

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How to Effectively Launch a New Online Giving Tool to Your Church: Expert Tips from 11 Marketing and Communications Pros

It’s vitally important to think through your online giving launch communications plan so that you reach as many people as possible. These expert tips will give you a roadmap.

Modern Church leader

How to Effectively Launch a New Online Giving Tool to Your Church: Expert Tips from 11 Marketing and Communications Pros

It’s vitally important to think through your online giving launch communications plan so that you reach as many people as possible. These expert tips will give you a roadmap.

Category
Generosity
Publish date
December 5, 2017
Author
Frank Barry

Whether you’re rolling out online giving to your church for the first time or going through a technology upgrade, it’s vitally important to think through your communications plan so that you reach as many people as possible.

After all, rolling out a new giving solution is useless without getting your church to take advantage of the great new capabilities you’re offering, right?

But what does it take to effectively communicate? What should be a part of your launch plan?

As you can imagine, great communication and effectively rolling out a new online giving system takes far more effort than a quick announcement from the stage or email to your members.

You’ve got to think wholistically and have a comprehensive approach that ensures you’ll reach as many as possible.

It’s with this idea of “how to effectively communicate and launch a new technology to your church” that we reached out to a handful of church communications experts to get their thoughts.

We asked each of these church communications exports to answer one simple question: “If you were advising a church on the launch of a new giving solution, what would you say is the #1 thing they can do to drive the biggest adoption/usage/impact?”

And, my goodness, were we excited about the answers and ideas they shared!

We think the tips found below will spark new ideas, give you a little direction, and provide guidance on how you should be thinking about your plan.

More resources and tips about online giving for churches:

‍

AUTHOR
Frank Barry
https://get.tithe.ly

Frank Barry, a former youth pastor of five years, is a founding team member and COO at Tithe.ly. Prior to being at Tithe.ly, Frank spent nearly 15 years helping churches, charities, and nonprofit organizations leverage technology to advance their mission. When Frank's not helping churches use technology to advance the kingdom of God, he’s spending time with his triplet boys and their superhero mom.

Whether you’re rolling out online giving to your church for the first time or going through a technology upgrade, it’s vitally important to think through your communications plan so that you reach as many people as possible.

After all, rolling out a new giving solution is useless without getting your church to take advantage of the great new capabilities you’re offering, right?

But what does it take to effectively communicate? What should be a part of your launch plan?

As you can imagine, great communication and effectively rolling out a new online giving system takes far more effort than a quick announcement from the stage or email to your members.

You’ve got to think wholistically and have a comprehensive approach that ensures you’ll reach as many as possible.

It’s with this idea of “how to effectively communicate and launch a new technology to your church” that we reached out to a handful of church communications experts to get their thoughts.

We asked each of these church communications exports to answer one simple question: “If you were advising a church on the launch of a new giving solution, what would you say is the #1 thing they can do to drive the biggest adoption/usage/impact?”

And, my goodness, were we excited about the answers and ideas they shared!

We think the tips found below will spark new ideas, give you a little direction, and provide guidance on how you should be thinking about your plan.

More resources and tips about online giving for churches:

‍

podcast transcript

(Scroll for more)
AUTHOR
Frank Barry
https://get.tithe.ly

Frank Barry, a former youth pastor of five years, is a founding team member and COO at Tithe.ly. Prior to being at Tithe.ly, Frank spent nearly 15 years helping churches, charities, and nonprofit organizations leverage technology to advance their mission. When Frank's not helping churches use technology to advance the kingdom of God, he’s spending time with his triplet boys and their superhero mom.

Whether you’re rolling out online giving to your church for the first time or going through a technology upgrade, it’s vitally important to think through your communications plan so that you reach as many people as possible.

After all, rolling out a new giving solution is useless without getting your church to take advantage of the great new capabilities you’re offering, right?

But what does it take to effectively communicate? What should be a part of your launch plan?

As you can imagine, great communication and effectively rolling out a new online giving system takes far more effort than a quick announcement from the stage or email to your members.

You’ve got to think wholistically and have a comprehensive approach that ensures you’ll reach as many as possible.

It’s with this idea of “how to effectively communicate and launch a new technology to your church” that we reached out to a handful of church communications experts to get their thoughts.

We asked each of these church communications exports to answer one simple question: “If you were advising a church on the launch of a new giving solution, what would you say is the #1 thing they can do to drive the biggest adoption/usage/impact?”

And, my goodness, were we excited about the answers and ideas they shared!

We think the tips found below will spark new ideas, give you a little direction, and provide guidance on how you should be thinking about your plan.

More resources and tips about online giving for churches:

‍

VIDEO transcript

(Scroll for more)

Whether you’re rolling out online giving to your church for the first time or going through a technology upgrade, it’s vitally important to think through your communications plan so that you reach as many people as possible.

After all, rolling out a new giving solution is useless without getting your church to take advantage of the great new capabilities you’re offering, right?

But what does it take to effectively communicate? What should be a part of your launch plan?

As you can imagine, great communication and effectively rolling out a new online giving system takes far more effort than a quick announcement from the stage or email to your members.

You’ve got to think wholistically and have a comprehensive approach that ensures you’ll reach as many as possible.

It’s with this idea of “how to effectively communicate and launch a new technology to your church” that we reached out to a handful of church communications experts to get their thoughts.

We asked each of these church communications exports to answer one simple question: “If you were advising a church on the launch of a new giving solution, what would you say is the #1 thing they can do to drive the biggest adoption/usage/impact?”

And, my goodness, were we excited about the answers and ideas they shared!

We think the tips found below will spark new ideas, give you a little direction, and provide guidance on how you should be thinking about your plan.

More resources and tips about online giving for churches:

‍

AUTHOR
Frank Barry
https://get.tithe.ly

Frank Barry, a former youth pastor of five years, is a founding team member and COO at Tithe.ly. Prior to being at Tithe.ly, Frank spent nearly 15 years helping churches, charities, and nonprofit organizations leverage technology to advance their mission. When Frank's not helping churches use technology to advance the kingdom of God, he’s spending time with his triplet boys and their superhero mom.

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How to Effectively Launch a New Online Giving Tool to Your Church: Expert Tips from 11 Marketing and Communications Pros

It’s vitally important to think through your online giving launch communications plan so that you reach as many people as possible. These expert tips will give you a roadmap.
December 5, 2017

Whether you’re rolling out online giving to your church for the first time or going through a technology upgrade, it’s vitally important to think through your communications plan so that you reach as many people as possible.

After all, rolling out a new giving solution is useless without getting your church to take advantage of the great new capabilities you’re offering, right?

But what does it take to effectively communicate? What should be a part of your launch plan?

As you can imagine, great communication and effectively rolling out a new online giving system takes far more effort than a quick announcement from the stage or email to your members.

You’ve got to think wholistically and have a comprehensive approach that ensures you’ll reach as many as possible.

It’s with this idea of “how to effectively communicate and launch a new technology to your church” that we reached out to a handful of church communications experts to get their thoughts.

We asked each of these church communications exports to answer one simple question: “If you were advising a church on the launch of a new giving solution, what would you say is the #1 thing they can do to drive the biggest adoption/usage/impact?”

And, my goodness, were we excited about the answers and ideas they shared!

We think the tips found below will spark new ideas, give you a little direction, and provide guidance on how you should be thinking about your plan.

More resources and tips about online giving for churches:

‍

Frank Barry
https://get.tithe.ly

Frank Barry, a former youth pastor of five years, is a founding team member and COO at Tithe.ly. Prior to being at Tithe.ly, Frank spent nearly 15 years helping churches, charities, and nonprofit organizations leverage technology to advance their mission. When Frank's not helping churches use technology to advance the kingdom of God, he’s spending time with his triplet boys and their superhero mom.

Whether you’re rolling out online giving to your church for the first time or going through a technology upgrade, it’s vitally important to think through your communications plan so that you reach as many people as possible.

After all, rolling out a new giving solution is useless without getting your church to take advantage of the great new capabilities you’re offering, right?

But what does it take to effectively communicate? What should be a part of your launch plan?

As you can imagine, great communication and effectively rolling out a new online giving system takes far more effort than a quick announcement from the stage or email to your members.

You’ve got to think wholistically and have a comprehensive approach that ensures you’ll reach as many as possible.

It’s with this idea of “how to effectively communicate and launch a new technology to your church” that we reached out to a handful of church communications experts to get their thoughts.

We asked each of these church communications exports to answer one simple question: “If you were advising a church on the launch of a new giving solution, what would you say is the #1 thing they can do to drive the biggest adoption/usage/impact?”

And, my goodness, were we excited about the answers and ideas they shared!

We think the tips found below will spark new ideas, give you a little direction, and provide guidance on how you should be thinking about your plan.

More resources and tips about online giving for churches:

‍

podcast transcript

(Scroll for more)
Frank Barry
https://get.tithe.ly

Frank Barry, a former youth pastor of five years, is a founding team member and COO at Tithe.ly. Prior to being at Tithe.ly, Frank spent nearly 15 years helping churches, charities, and nonprofit organizations leverage technology to advance their mission. When Frank's not helping churches use technology to advance the kingdom of God, he’s spending time with his triplet boys and their superhero mom.

H1 What’s a Rich Text element?

H2 What’s a Rich Text element?

H3 What’s a Rich Text element?

H4 What’s a Rich Text element?

H5 What’s a Rich Text element?
H6 What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

H4 Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

H4 How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List Item 1
  • List Item 2
  • List Item 3

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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How to Effectively Launch a New Online Giving Tool to Your Church: Expert Tips from 11 Marketing and Communications Pros

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Most people in ministry or the nonprofit sector may believe that giving fluctuates significantly throughout the year. We looked at giving data from over 37,000 churches and an entire year of giving (2022) to find answers. What we found surprised–and encouraged–us.
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God’s people are still giving, churches are learning from this pandemic, and God is still faithful.
October 26, 2020
20 Tithe & Offering Messages for Any Occasion
Looking for new tithe and offering messages? Use these prompts and scripts to strengthen your appeal and increase giving.
September 14, 2020
How to Make a Church Giving Appeal During COVID
Use these strategies to craft a highly compelling church offering during a difficult time.
September 8, 2020
Cultivating Generosity in a Season of Scarcity
Discuss these issues regarding fundraising strategy during COVID with your church leadership team.
August 31, 2020
The Perfect Donation Letter Template For 5 Situations
Looking for a donation letter template? We've created 5 templates you can edit to request for donation from donors in different situations. Read here!
August 21, 2020
5 Reasons You Shouldn't Start A Church Capital Campaign
Thinking of starting a church capital campaign? We'll explain 5 bad reasons to start a church capital campaign & what to do instead. Read here!
August 21, 2020
197 Inspirational Quotes & Bible Verses | Tithe.ly
Looking for inspirational quotes & verses? We'll highlight 197 quotes on generosity, giving, finances & money from influential people Read here!
August 21, 2020
7 Reasons To Use A Church Giving Kiosk In Your Community
Why should you use a church giving kiosk? We'll explain why making it easy for people to give is important for the health of your church. Read here!
August 21, 2020
Teaching Kids to Tithe: An Onramp to Teaching Youth Generosity
Teaching children to be generous is a gift that will bless them their entire lives. Learn how to disciple young church members to start giving early.
August 17, 2020
A Short Guide To Understand First Fruits Offerings | Tithe.ly
Curious about first fruits in the Bible? We'll explain the difference between first fruits & tithing, why it is important & how to give. Read here!
August 6, 2020
Tithing in the Bible: 100+ Scriptures about Giving
What does the bible say about tithing ? ✓ Get a breakdown of 100+ Bible verses about tithes and offering donations.
August 4, 2020
How Churches Manage Financial Growth: A Biblical Guide
Learn how to manage fast financial growth in your church so that it doesn’t do more harm than good.
July 27, 2020
Church Giving Fatigue: What it Is and How to Recover
Do your church members not feel like giving? Don’t worry. It’s common. Here we share how to diagnose and prevent giving fatigue in your church.
July 20, 2020
Are Church Donations Tax Deductible? | Tithe.ly
Are church donations tax deductible? We'll outline what you need to know about what is considered deductible & what is not. Learn more here!
June 22, 2020
The Importance Of Fundraising Software | Tithe.ly
Looking for online fundraising software for your church? We'll explain top fundraising tools in donor software every church can benefit from. Read here!
June 22, 2020
Matthew 6:19-21 "Treasures In Heaven" Teachings | Tithe.ly
Familiar with Matthew 6:19-21? We'll dissect aspects of the verses & how they relate to money, possessions & treasures in heaven. Read here!
June 1, 2020
Why It Is Better To Give Than To Receive | Tithe.ly
Do you believe that it is better to give than to receive? We'll explain why giving makes you happy, healthier & expresses your trust in God. Read here!
May 29, 2020
2019 Charitable Giving Report: 27 New Church Fundraising Facts Pastors Need to Know
These 27 brand new fundraising findings will revolutionize the way your church raises money.
February 19, 2020
How Amazon Changed Church Giving Forever
Amazon (and eCommerce) has changed church giving forever. Here's what you need to know and how your church can respond before you get left behind.
January 22, 2020
Is Your Church Giving in Decline? Do this.
Learn what to do if your church’s giving has dropped, and how to grow your giving as soon as possible.
January 15, 2020
End of Year Giving: 6 Must-Know Stats
These 6 data points will revolutionize the way your church does December giving.
November 21, 2019
10 Ways to Maximize Your Year-End Offering
Year-end giving is a crucial time for your church. Here are 10 ways you can maximize end of the year giving in your church.
November 14, 2019
8 #GivingTuesday Tips to Inspire Your Church to Give
Does your church need help with #GivingTuesday? Here are 8 tips you can use today.
September 30, 2019
7 Digital Giving Myths That Are Crippling Your Church (New Data)
Don’t base your church giving strategy on old wives tales and twisted statistics. Use this informed, common sense approach instead. Online church giving and superstition go hand and hand.
May 15, 2019
8 Ways to Break Out of a Summer Giving Slump
While it may be unavoidable all together, there are ways your church can break out of the summer giving slump.
April 29, 2019
Women Would Give More If You Followed This 5-Step Approach
Women compose the majority of churches and manage the majority of checkbooks. But we often fail to think about how to help them give. Here's a proven 5-step approach.
April 2, 2019
5 Mistakes That Cripple Digital Giving in Your Church
Frank talks with Shirin Fletcher and Caroline Mitchell about Tithe.ly Grow, a new online resource to help churches transition to digital giving.
March 6, 2019
How to Become a Generous Family in a Selfish World
February 20, 2019
How to Be a Generous Family in a Selfish World
February 20, 2019
How to Integrate Giving Into Your Worship Service with Nils Smith
This week on Tithe.ly TV, Dean and Frank are joined by Nils Smith, chief strategist of social media and innovation at Dunham+Company. Nils has over 10 years of experience in full-time ministry, and his work maximizing web resources for furthering ministries has been highlighted in Church Executive Magazine, The Christian Post, Leadership Network, and more.
February 13, 2019
How to Tell Compelling Stories to Increase Giving with Phil Bowdle
This week on Tithe.ly TV, Dean and Frank are joined by Phil Bowdle, a creative arts pastor and author of Rethink Communication, to talk about how you can tell compelling stories to unleash generosity.
February 6, 2019
Blue Monday: 6 Ways to Beat the Blues
Blue Monday is considered the most depressing day of the year. Feeling down? Here are six ways you can beat the blues today.
January 21, 2019
How Changing Your Perspective About Money Can Unleash Generosity in Your Church
What if everything you know about the connection between church and money is wrong?
January 11, 2019
5 Easy Ways You Can Manage Your Church’s Givers
Managing your church's givers is not about managing their money. It's about shepherding people to honor God with their money and possessions.
January 4, 2019
How to Build a Lasting Relationship with First-Time Givers
A first-time donation is a big step for someone to take with your church. Here are five ways you can build a relationship with the first-time giver.
January 2, 2019
"Giving Is Up Nearly 15 Percent" In A 122-Year Old Lutheran Church
Discover how this 122-year old Lutheran Church increased giving nearly 15 percent.
December 28, 2018
7 Charitable Giving Trends Your Church Must Know for 2019
Being able to see changes in charitable giving ahead of time will help you adapt to the way your church prefers to tithe and donate money.
December 24, 2018
Maximize Your Church's Giving Statements in 5 Easy Steps
Giving statements are a regular occurrence in the life of your church. Here's how to leverage this tax requirement as an opportunity to remind your church about the faithfulness of God.
December 21, 2018
Why Recurring Giving Matters (and 6 Ways to Increase Monthly Giving)
December 5, 2018
How to Live Your Life As a Gift
Brad Formsma, author of "I Like Giving," talks about the transformative power of living your life as a gift.
December 3, 2018
The Year-End Giving Playbook: 3 Strategies to Raise More Money
This week on Tithe.ly TV, Dean Sweetman and Frank Barry talk about year-end giving, and they share three strategies you can use to raise more money in your church.
November 28, 2018
Stressed About Church Finances? 5 Ways You Can Find Relief
The unexpected expenses, mounting bills, or a decrease in giving is enough to make you feel like you’re carrying a 20-pound weight on your chest.
November 12, 2018
5 Church Communication Best Practices to Increase Giving
This week on Tithe.ly TV, Dean Sweetman and Frank Barry are joined by church communication expert, Justin Dean, to discuss church communication trends changing giving.
November 7, 2018
5 #GivingTuesday Ideas to Inspire Your Church to Give
This week on Tithe.y TV, Dean Sweetman and Frank Barry are joined by Jim Sheppard, Principal at Generis, to discuss five ways you can inspire your church to give this #GivingTuesday.
October 31, 2018
5 Ways to Optimize Your Online Giving Page
This week on Tithe.ly TV, Dean Sweetman and Frank Barry are joined by Russ Cantu, founder and CEO of Catalyst Creative.
October 17, 2018
4 Steps to Unleashing a Generous Church Culture
A generous church culture isn't created by accident. There are four simple steps you'll need to take.
October 15, 2018
15 Shocking (and True) Statistics About Church Offerings
Check out these church offering statistic results from a survey we conducted of over 1,000 church leaders.
September 10, 2018
4 Ways Your Church is Wasting Money
August 29, 2018

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How to Effectively Launch a New Online Giving Tool to Your Church: Expert Tips from 11 Marketing and Communications Pros

It’s vitally important to think through your online giving launch communications plan so that you reach as many people as possible. These expert tips will give you a roadmap.

December 5, 2017

Show notes

Whether you’re rolling out online giving to your church for the first time or going through a technology upgrade, it’s vitally important to think through your communications plan so that you reach as many people as possible.

After all, rolling out a new giving solution is useless without getting your church to take advantage of the great new capabilities you’re offering, right?

But what does it take to effectively communicate? What should be a part of your launch plan?

As you can imagine, great communication and effectively rolling out a new online giving system takes far more effort than a quick announcement from the stage or email to your members.

You’ve got to think wholistically and have a comprehensive approach that ensures you’ll reach as many as possible.

It’s with this idea of “how to effectively communicate and launch a new technology to your church” that we reached out to a handful of church communications experts to get their thoughts.

We asked each of these church communications exports to answer one simple question: “If you were advising a church on the launch of a new giving solution, what would you say is the #1 thing they can do to drive the biggest adoption/usage/impact?”

And, my goodness, were we excited about the answers and ideas they shared!

We think the tips found below will spark new ideas, give you a little direction, and provide guidance on how you should be thinking about your plan.

More resources and tips about online giving for churches:

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video transcript

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