How churches operate changed dramatically last year. Our normal ways of fellowship and ministry were flipped on their heads, leaving churches at a crossroads.
Some church organizations shifted to fully virtual fellowship while others were left scrambling for online resources to conduct everyday church activities. Along with this digital shift, however, churches began recognizing the importance of strengthening their online presence and outreach. Focusing attention on your church’s marketing strategies for 2023 is now an absolute necessity as your greatest reach is likely through online engagement.
Sustaining a church has certainly presented challenges during these critical times, but props to the continuously-innovating technology. There are numerous user engagement and marketing strategies to implement simply by embracing these digital resources.
Ministry should extend beyond sustaining existing members. It also means extending a hand to the unreached and encouraging them to join in praising the Lord and fostering their faith.
Today, we’ll discuss some of the best church marketing strategies and how to use them to promote your church and spread the gospel over a wider canvas.
1. Social Media
Research suggests that an estimated four billion people around the world use social media, with a worldwide penetration rate of 54%. This attests to the sheer impact that social media has worldwide. But which social media channels are effective in sharing your message? Here are three of the most popular ones that your church can benefit from immediately:
This remains one of the most widely applied global marketing platforms. It holds a top position as one of the most powerful, relevant, and agile user engagement apps. Facebook is always the most known and sought-after social media platform based on user count. It also dominates the online marketing arena and is the most popular platform for online marketers, consumers, church-goers, and enthusiasts.
Undeniably, with Facebook’s innovative features, and adaptability with the constantly-changing technological landscape, this platform is expected to thrive in the coming years.
To enjoy the perks of Facebook in sharing your church’s message, a simple Facebook page that’s optimized with all of the significant information or aesthetic images will do. Posting about your church events, fellowships and services will help a lot.
Consider including behind-the-scenes clips of your services or tips and recommendations in attending church. Anything that sparks interest and joy relevant to the mission and vision of your church can go a long way!
Hype plays a significant role in the growth of any social media platform. Twitter made noise globally through its advanced features that compete with the other social media giants. Projections also show that the platform will continue to flourish and attain a double-digit growth rate in the coming years.
While Facebook is leaning more towards connecting with your congregation, Twitter is a reliable tool to not only communicate to your members and their families but also to interact with those who are non-members. Never underestimate the power of Twitter in disseminating church-wide announcements to people.
Also, Twitter’s all-new 280-character limit allows you to share valuable messages and inspirational content like Bible verses and motivational quotes. You may also consider using a particular hashtag for your posted image or tweet, so others can easily find and engage along with your content. By doing so, you will be able to extend your reach and invite more people to join the stream of conversation.
Just like other social media channels, Instagram gives you the opportunity to reach your target audience conveniently with the use of imagery, whether videos or images. True enough, Instagram follows the premise that pictures provide more visual stimulation and catches people’s attention more than text.
Same as Twitter, Instagram is also maneuvered by hashtags. So it’s vital to create a suitable hashtag when advocating for a specific cause or promoting any church event. By doing so, people can easily find your page and the corresponding content. Unlike Twitter, you can use multiple hashtags, but just make sure to add these hashtags to the comment section so it won’t appear spammy. Don’t focus too heavily on the number of “followers” and “likes”, but instead, focus on posting quality and trending content on a regular basis.
2. A Responsive and Accessible Church Website
Building a website may seem like a huge step to take, but designing a responsive and accessible church website can help tremendously. Keep in mind that like your other social media pages, your church website also represents your ministry or church.
In fact, the Homepage of your website is the online entry point to what your church offers. Thus, every design and piece of content truly counts, because in the virtual world, it takes only a few seconds for visitors to decide if they leave or continue exploring your site’s content.
Remember these top three considerations in building your church website:
- Make a visually-striking Homepage
- Establish appropriate branding, and
- Create engaging content
When you get these right, visitors will keep clicking around to learn more.
3. An Engaging and User-friendly Church App
Church-goers, just like everyone else nowadays, are immensely dependent on their mobile phones to stay updated and entertained. The truth of the matter is — there are numerous reasons to create an engaging and user-friendly church app. From promoting church activities, announcing important information, to gathering tithes and donations, a church app can really make a difference in mainstreaming your church and its goals and mission.
When it comes to giving, church members and attendees have preferences, one that’s always helpful to provide is online giving. By establishing a mobile app, you can even set up recurring giving. By signing up for this type of online donation, church members and attendees can easily commit to regular and automated tithing of a predetermined amount until they decide to discontinue donations. This additionally provides church leaders the convenience of foreseeing and understanding the culture of giving within the church.
After all, giving to the church should be simple and hassle-free. Fortunately, there are effective digital giving tools you can conveniently use, such as the ones offered by Tithely. They’re packed with advanced features that allow your donors to give with just one tap or click.
Sustaining resilience and success within your church may be quite challenging at times, but one thing’s for certain, adopting the best online church marketing strategies this year is a great investment.
The better you understand the needs and preferences of your target audience, the more prepared and adaptable you’ll be. Always think through your overall goals and make this your guiding framework in leveling up your church’s sustainability and outreach.
So if you’re on the lookout for the best church marketing strategists who can help you ramp up your church’s overall online presence, feel free to check out Tithely! Tithely has a reliable team that offers an all-in-one solution by providing everything you need to engage and stay connected with your community, increase generosity, and simplify the lives of your core team.