How to Create a Church Communication Plan That Actually Works
Turn your natural communication skills into a strategic church communication plan that increases engagement, boosts giving, and spreads the Gospel effectively.
Church leaders are master communicators. They know how to simplify complex ideas, capture attention, and deliver capital “T” Truth in a relevant way. Not only that, but many church leaders know how to make people laugh, comfort those in pain, and deliver a hard message (i.e. rebuke).
If that’s the case, then why is church communication so challenging? It’s one thing to deliver a spoken message from the pulpit, pray for a new believer in Christ, or initiate a difficult conversation. But it’s another thing entirely to plan and execute an effective church communication plan (all the church leaders said, “Amen!”).
In the following article, we’ll show you how to take your formidable soft skills as a master communicator and translate them into a church communication plan that will engage your church members with information about giving, new events, group studies, and most importantly–the Gospel!
What is a Church Communication Plan?
Think of a church communication plan as a strategic roadmap that outlines how your church will effectively share messages, updates, and information with your members, visitors, and local community. A good plan includes setting clear goals, identifying target audiences (such as members, volunteers, or newcomers), choosing the right platforms (like email and/or text messaging), and creating a consistent schedule.
A well-crafted communication plan will encourage people to actually respond–whether that’s to give financially, attend an event, or start a new Bible-reading plan.
3 Keys to an Effective Church Communication Plan
A Great Website
Are you proud of your church website? Does it accurately reflect your values, mission, and community? Remember that your website is the “landing place” for nearly all of your online communications, including email, QR codes, and even text messages. Your website should use messaging that doesn’t just “sound” like you but drives action.
Here are some website tips that rely on your verbal skills, empathy, and
- Read your entire website out loud. If it doesn’t land well, then you have some tweaking to do.
- Does your website drive action? Put yourself in the shoes of a new visitor and look at your site through their eyes. If it doesn’t make you take action, you need to think through your “calls to action” (Learn more about calls to action in our article “The Ultimate Step-by-Step Guide to Building a Successful Church Website.”)
- Lastly, does your website feel like your church community? Use your discernment to assess whether your site is landing well overall in terms of looks, feel, and navigation.
It might be the case that you need an entire website overhaul. If that’s the case, check out Tithely Sites–an affordable website builder that can help you create an effective website that looks and feels like you.
A Disciplined Schedule
When it comes to communication, your secret sauce is simple consistency. Just like your weekend sermons, you may not nail every single email. But if you keep showing up with emails, text messages, social media posts, and more, you win through increasing awareness and opportunities to respond.
Get on a disciplined schedule for sending regular communications, and you’ll see your response rate tick up. Here’s a sample schedule of communication for a church:
Monday: Follow-up text message to new visitors to your weekend service
Tuesday: “This Week at [X] Church” Weekly Bulletin Email + social media post
Wednesday: Reminder text and email for Wednesday night event (s) + social media post
Thursday: Inspirational social media post
Friday: Inspirational email from the lead pastor
Saturday: Text message with a reminder about weekend services
Sunday: off day
Of course, the size of your church and range of ministries will vastly impact how many communications you send out. However, even small churches should aim to consistently send out emails and text messages throughout the week. Tithely Messaging makes it easy (and inexpensive) for churches of every size to achieve this goal!
Knowing Your Audience
As a church leader, you know that a conversation with a long-time follower of Jesus looks different than a conversation with a not-yet-believer. You also know that a message preached to a crowd of teenagers probably sounds different than a message preached to a crowd of 60-somethings.
Knowing your audience also applies to targeted church communications.
For example, you’ll send first-time church visitors a follow-up text message and email that includes basic information about your church’s small groups, mission, and values. Female church members will receive special communications about women’s ministry events (likewise for men’s ministry). Youth will receive text message updates about upcoming services, Bible studies, and more.
Targeted church communications are made a whole lot easier when you have an organized contact database of your church members and visitors, especially when synced with a messaging platform. Check out Tithely People to learn more about how Tithely makes it simple to communicate the right messages to the right people.
Over to You
Staying organized is half the battle of communications. Ultimately, the foundation of a successful communications strategy is a digital system that brings all of your church management needs under one roof. To learn about an affordable, all-in-one platform that can help your church manage communications, giving, volunteers, worship service planning, and more, check out Tithely.
Sign Up for Product Updates
Tithely provides the tools you need to engage with your church online, stay connected, increase generosity, and simplify the lives of your staff.
With tools like text and email messaging, custom church apps and websites, church management software, digital giving, and so much more… it’s no wonder why over 37,000 churches in 50 countries trust Tithely to help run their church.
Church leaders are master communicators. They know how to simplify complex ideas, capture attention, and deliver capital “T” Truth in a relevant way. Not only that, but many church leaders know how to make people laugh, comfort those in pain, and deliver a hard message (i.e. rebuke).
If that’s the case, then why is church communication so challenging? It’s one thing to deliver a spoken message from the pulpit, pray for a new believer in Christ, or initiate a difficult conversation. But it’s another thing entirely to plan and execute an effective church communication plan (all the church leaders said, “Amen!”).
In the following article, we’ll show you how to take your formidable soft skills as a master communicator and translate them into a church communication plan that will engage your church members with information about giving, new events, group studies, and most importantly–the Gospel!
What is a Church Communication Plan?
Think of a church communication plan as a strategic roadmap that outlines how your church will effectively share messages, updates, and information with your members, visitors, and local community. A good plan includes setting clear goals, identifying target audiences (such as members, volunteers, or newcomers), choosing the right platforms (like email and/or text messaging), and creating a consistent schedule.
A well-crafted communication plan will encourage people to actually respond–whether that’s to give financially, attend an event, or start a new Bible-reading plan.
3 Keys to an Effective Church Communication Plan
A Great Website
Are you proud of your church website? Does it accurately reflect your values, mission, and community? Remember that your website is the “landing place” for nearly all of your online communications, including email, QR codes, and even text messages. Your website should use messaging that doesn’t just “sound” like you but drives action.
Here are some website tips that rely on your verbal skills, empathy, and
- Read your entire website out loud. If it doesn’t land well, then you have some tweaking to do.
- Does your website drive action? Put yourself in the shoes of a new visitor and look at your site through their eyes. If it doesn’t make you take action, you need to think through your “calls to action” (Learn more about calls to action in our article “The Ultimate Step-by-Step Guide to Building a Successful Church Website.”)
- Lastly, does your website feel like your church community? Use your discernment to assess whether your site is landing well overall in terms of looks, feel, and navigation.
It might be the case that you need an entire website overhaul. If that’s the case, check out Tithely Sites–an affordable website builder that can help you create an effective website that looks and feels like you.
A Disciplined Schedule
When it comes to communication, your secret sauce is simple consistency. Just like your weekend sermons, you may not nail every single email. But if you keep showing up with emails, text messages, social media posts, and more, you win through increasing awareness and opportunities to respond.
Get on a disciplined schedule for sending regular communications, and you’ll see your response rate tick up. Here’s a sample schedule of communication for a church:
Monday: Follow-up text message to new visitors to your weekend service
Tuesday: “This Week at [X] Church” Weekly Bulletin Email + social media post
Wednesday: Reminder text and email for Wednesday night event (s) + social media post
Thursday: Inspirational social media post
Friday: Inspirational email from the lead pastor
Saturday: Text message with a reminder about weekend services
Sunday: off day
Of course, the size of your church and range of ministries will vastly impact how many communications you send out. However, even small churches should aim to consistently send out emails and text messages throughout the week. Tithely Messaging makes it easy (and inexpensive) for churches of every size to achieve this goal!
Knowing Your Audience
As a church leader, you know that a conversation with a long-time follower of Jesus looks different than a conversation with a not-yet-believer. You also know that a message preached to a crowd of teenagers probably sounds different than a message preached to a crowd of 60-somethings.
Knowing your audience also applies to targeted church communications.
For example, you’ll send first-time church visitors a follow-up text message and email that includes basic information about your church’s small groups, mission, and values. Female church members will receive special communications about women’s ministry events (likewise for men’s ministry). Youth will receive text message updates about upcoming services, Bible studies, and more.
Targeted church communications are made a whole lot easier when you have an organized contact database of your church members and visitors, especially when synced with a messaging platform. Check out Tithely People to learn more about how Tithely makes it simple to communicate the right messages to the right people.
Over to You
Staying organized is half the battle of communications. Ultimately, the foundation of a successful communications strategy is a digital system that brings all of your church management needs under one roof. To learn about an affordable, all-in-one platform that can help your church manage communications, giving, volunteers, worship service planning, and more, check out Tithely.
podcast transcript
Tithely provides the tools you need to engage with your church online, stay connected, increase generosity, and simplify the lives of your staff.
With tools like text and email messaging, custom church apps and websites, church management software, digital giving, and so much more… it’s no wonder why over 37,000 churches in 50 countries trust Tithely to help run their church.
Church leaders are master communicators. They know how to simplify complex ideas, capture attention, and deliver capital “T” Truth in a relevant way. Not only that, but many church leaders know how to make people laugh, comfort those in pain, and deliver a hard message (i.e. rebuke).
If that’s the case, then why is church communication so challenging? It’s one thing to deliver a spoken message from the pulpit, pray for a new believer in Christ, or initiate a difficult conversation. But it’s another thing entirely to plan and execute an effective church communication plan (all the church leaders said, “Amen!”).
In the following article, we’ll show you how to take your formidable soft skills as a master communicator and translate them into a church communication plan that will engage your church members with information about giving, new events, group studies, and most importantly–the Gospel!
What is a Church Communication Plan?
Think of a church communication plan as a strategic roadmap that outlines how your church will effectively share messages, updates, and information with your members, visitors, and local community. A good plan includes setting clear goals, identifying target audiences (such as members, volunteers, or newcomers), choosing the right platforms (like email and/or text messaging), and creating a consistent schedule.
A well-crafted communication plan will encourage people to actually respond–whether that’s to give financially, attend an event, or start a new Bible-reading plan.
3 Keys to an Effective Church Communication Plan
A Great Website
Are you proud of your church website? Does it accurately reflect your values, mission, and community? Remember that your website is the “landing place” for nearly all of your online communications, including email, QR codes, and even text messages. Your website should use messaging that doesn’t just “sound” like you but drives action.
Here are some website tips that rely on your verbal skills, empathy, and
- Read your entire website out loud. If it doesn’t land well, then you have some tweaking to do.
- Does your website drive action? Put yourself in the shoes of a new visitor and look at your site through their eyes. If it doesn’t make you take action, you need to think through your “calls to action” (Learn more about calls to action in our article “The Ultimate Step-by-Step Guide to Building a Successful Church Website.”)
- Lastly, does your website feel like your church community? Use your discernment to assess whether your site is landing well overall in terms of looks, feel, and navigation.
It might be the case that you need an entire website overhaul. If that’s the case, check out Tithely Sites–an affordable website builder that can help you create an effective website that looks and feels like you.
A Disciplined Schedule
When it comes to communication, your secret sauce is simple consistency. Just like your weekend sermons, you may not nail every single email. But if you keep showing up with emails, text messages, social media posts, and more, you win through increasing awareness and opportunities to respond.
Get on a disciplined schedule for sending regular communications, and you’ll see your response rate tick up. Here’s a sample schedule of communication for a church:
Monday: Follow-up text message to new visitors to your weekend service
Tuesday: “This Week at [X] Church” Weekly Bulletin Email + social media post
Wednesday: Reminder text and email for Wednesday night event (s) + social media post
Thursday: Inspirational social media post
Friday: Inspirational email from the lead pastor
Saturday: Text message with a reminder about weekend services
Sunday: off day
Of course, the size of your church and range of ministries will vastly impact how many communications you send out. However, even small churches should aim to consistently send out emails and text messages throughout the week. Tithely Messaging makes it easy (and inexpensive) for churches of every size to achieve this goal!
Knowing Your Audience
As a church leader, you know that a conversation with a long-time follower of Jesus looks different than a conversation with a not-yet-believer. You also know that a message preached to a crowd of teenagers probably sounds different than a message preached to a crowd of 60-somethings.
Knowing your audience also applies to targeted church communications.
For example, you’ll send first-time church visitors a follow-up text message and email that includes basic information about your church’s small groups, mission, and values. Female church members will receive special communications about women’s ministry events (likewise for men’s ministry). Youth will receive text message updates about upcoming services, Bible studies, and more.
Targeted church communications are made a whole lot easier when you have an organized contact database of your church members and visitors, especially when synced with a messaging platform. Check out Tithely People to learn more about how Tithely makes it simple to communicate the right messages to the right people.
Over to You
Staying organized is half the battle of communications. Ultimately, the foundation of a successful communications strategy is a digital system that brings all of your church management needs under one roof. To learn about an affordable, all-in-one platform that can help your church manage communications, giving, volunteers, worship service planning, and more, check out Tithely.
VIDEO transcript
Church leaders are master communicators. They know how to simplify complex ideas, capture attention, and deliver capital “T” Truth in a relevant way. Not only that, but many church leaders know how to make people laugh, comfort those in pain, and deliver a hard message (i.e. rebuke).
If that’s the case, then why is church communication so challenging? It’s one thing to deliver a spoken message from the pulpit, pray for a new believer in Christ, or initiate a difficult conversation. But it’s another thing entirely to plan and execute an effective church communication plan (all the church leaders said, “Amen!”).
In the following article, we’ll show you how to take your formidable soft skills as a master communicator and translate them into a church communication plan that will engage your church members with information about giving, new events, group studies, and most importantly–the Gospel!
What is a Church Communication Plan?
Think of a church communication plan as a strategic roadmap that outlines how your church will effectively share messages, updates, and information with your members, visitors, and local community. A good plan includes setting clear goals, identifying target audiences (such as members, volunteers, or newcomers), choosing the right platforms (like email and/or text messaging), and creating a consistent schedule.
A well-crafted communication plan will encourage people to actually respond–whether that’s to give financially, attend an event, or start a new Bible-reading plan.
3 Keys to an Effective Church Communication Plan
A Great Website
Are you proud of your church website? Does it accurately reflect your values, mission, and community? Remember that your website is the “landing place” for nearly all of your online communications, including email, QR codes, and even text messages. Your website should use messaging that doesn’t just “sound” like you but drives action.
Here are some website tips that rely on your verbal skills, empathy, and
- Read your entire website out loud. If it doesn’t land well, then you have some tweaking to do.
- Does your website drive action? Put yourself in the shoes of a new visitor and look at your site through their eyes. If it doesn’t make you take action, you need to think through your “calls to action” (Learn more about calls to action in our article “The Ultimate Step-by-Step Guide to Building a Successful Church Website.”)
- Lastly, does your website feel like your church community? Use your discernment to assess whether your site is landing well overall in terms of looks, feel, and navigation.
It might be the case that you need an entire website overhaul. If that’s the case, check out Tithely Sites–an affordable website builder that can help you create an effective website that looks and feels like you.
A Disciplined Schedule
When it comes to communication, your secret sauce is simple consistency. Just like your weekend sermons, you may not nail every single email. But if you keep showing up with emails, text messages, social media posts, and more, you win through increasing awareness and opportunities to respond.
Get on a disciplined schedule for sending regular communications, and you’ll see your response rate tick up. Here’s a sample schedule of communication for a church:
Monday: Follow-up text message to new visitors to your weekend service
Tuesday: “This Week at [X] Church” Weekly Bulletin Email + social media post
Wednesday: Reminder text and email for Wednesday night event (s) + social media post
Thursday: Inspirational social media post
Friday: Inspirational email from the lead pastor
Saturday: Text message with a reminder about weekend services
Sunday: off day
Of course, the size of your church and range of ministries will vastly impact how many communications you send out. However, even small churches should aim to consistently send out emails and text messages throughout the week. Tithely Messaging makes it easy (and inexpensive) for churches of every size to achieve this goal!
Knowing Your Audience
As a church leader, you know that a conversation with a long-time follower of Jesus looks different than a conversation with a not-yet-believer. You also know that a message preached to a crowd of teenagers probably sounds different than a message preached to a crowd of 60-somethings.
Knowing your audience also applies to targeted church communications.
For example, you’ll send first-time church visitors a follow-up text message and email that includes basic information about your church’s small groups, mission, and values. Female church members will receive special communications about women’s ministry events (likewise for men’s ministry). Youth will receive text message updates about upcoming services, Bible studies, and more.
Targeted church communications are made a whole lot easier when you have an organized contact database of your church members and visitors, especially when synced with a messaging platform. Check out Tithely People to learn more about how Tithely makes it simple to communicate the right messages to the right people.
Over to You
Staying organized is half the battle of communications. Ultimately, the foundation of a successful communications strategy is a digital system that brings all of your church management needs under one roof. To learn about an affordable, all-in-one platform that can help your church manage communications, giving, volunteers, worship service planning, and more, check out Tithely.
Sign Up for Product Updates
Tithely provides the tools you need to engage with your church online, stay connected, increase generosity, and simplify the lives of your staff.
With tools like text and email messaging, custom church apps and websites, church management software, digital giving, and so much more… it’s no wonder why over 37,000 churches in 50 countries trust Tithely to help run their church.
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