Top 7 Best Text-to-Give Platforms for Nonprofits
What is Text-to-Give?
Approximately 97% of Americans text at least once a day, an astounding figure when considering how important connecting with your donors is for your non-profit.
Text-to-give utilizes the ease and familiarity of a donor's cellphone with the functionality of a donation software to create a seamless giving experience. Donors can easily text a simple keyword (like "give") to the non-profit's donation-specific cell phone number (created by their text-to-give application), and within a few seconds the donor will be able to choose their donation amount and giving frequency, without ever leaving the text conversation. The result: an increase in donations and an all-around smoother process for raising funds for your non-profit.
In today's day and age, people live and breathe on their smartphones. Don't expect people to write checks anymore. Give them the ability to give to your great cause on the device they know and love, and reach more people than ever before. After all, most younger people aren't writing checks any more. A recent study shows that 33% of Gen Z has never written a check to pay a bill, and the tech-savvy generation is all too keen to sending money via popular apps like Venmo or ApplePay.
Getting ahead of the curve and offering platforms for easy text-to-give services will meet the current generation where they're at, and make it simpler for them to consider giving both now and into the future.
Common Questions About Text-to-Give Platforms for Nonprofits:
How Does Text-to-Give Fundraising Work?
To begin running text-to-give campaigns for your non-profit, you'll want to first choose a text-to-give platform that meets your non-profit's needs. Pay close attention to the key features for the different platforms you discover, and make sure the software you choose has mobile giving that will work for your specific needs. Some excellent choices are Tithe.ly Text Giving, Snowball, and OneCause.
Once you choose your software, your organization will receive a unique text number to distribute. All donors will need to do is message this number a keyword and dollar amount, and the automatic response will be a clickable link for the donor to give directly to the non-profit. The whole process takes only a few seconds and is incredibly easy to teach.
Can Text-to-Give Donors Set Up Recurring Donations?
Yes! A reputable text-to-give application will prompt the donor to select the frequency of their donation right from their phone, whether it be one time, or recurring. This will often result in an increase in mobile donations because donors simply have to select the amount and frequency once, reflect that amount in their personal budget, and the giving is automated from then on.
How Can Nonprofits Incorporate Mobile Fundraising?
Some primary benefits of text-to-give for fundraising efforts include:
• donors give with ease while social distancing
• easily schedule recurring giving, or give one simple time
• streamline tax season for your organization with a modern tool like Tithe.ly Giving
• make fundraising easier by allowing donors to use their mobile phone, debit card/credit card, and receive electronic receipts per transaction, making it easier for them and for your organization during tax season
How to Choose the Best Text-to-Give Platforms for Nonprofits:
- Who will be using the program?
Donors, organization administrators, and any staff or volunteer that would ever like to help with fundraising events or donor engagement.
- What features do you really need?
The features and functionality needed will all depend on your fundraising goals. Having a fundraising platform that makes the donation process easy for the donor is what's most important. Usually this means a unique phone number for text-to-give messages, and a simple donation option so users can text their donation amount give in real time.
- Will it actually save you time and money?
Yes, absolutely. Fundraising success has so much to do with an organization's fundraising tools. If your non-profit's fundraising campaigns limit donors to giving with cash or check, then expect to be limited to fewer people who have quick access to those old-fashioned payment methods. According to Nonprofit Source's 2018 Giving Statistics report, the average text-to-donate gift is $107. Giving generously is easier for donors when there are less mental blocks and hurdles to overcome, and text-to-give will likely increase the average donation size.
Not to mention, the best online fundraising tools will boast a suite of resources for accounting and tax purposes, making tax season much easier for you and your organization. Digitally track your fundraising progress with easy accounting tools instead of using an archaic mobile donation form that you fill out by hand.
- Where will you be in five to ten years?
Did you know 5 billion people own smart phones worldwide?
Looking into the future will be helpful for your non-profit. Technology is growing more quickly than ever, and preparing now to make donations easy in five to ten years will save you a world of headaches. Eventually, online giving may be the only safe way there is for potential donors to consider donating.
Here are the Best Text-to-Give Platforms for Nonprofits in 2021
Jump to review:
With Tithe.ly, giving to your favorite non-profit is as easy as sending a text.
With Tithe.ly, you'll get 30 days for free, during which time your organization will receive a unique giving number that your donors can text. In order to begin giving, your donor will simply need to text the word "give".
Once the automated response replies, the donor will have a clickable link to navigate to a mobile-friendly donation page, where they will fill out their card information in real time. They will also be able to choose how to categorize this giving, and whether to make it a one-time donation or an automatically recurring donation.
If your donor wants the application to remember their card information, this will make it easier in the future to give with a simple one-word text. But no pressure, they can choose to type it in manually each time also. Both ways are safe and secure.
If the donor chooses to have their card remembered, then all future donations are as simple as texting a donation amount to the unique giving number.
Made a mistake? All you have to do is text "refund" and the amount your donor gave will be refunded.
When you sign up for Tithe.ly Text Giving, Tithe.ly will instantly generate a text giving number for you, and you’re done! You can locate your text giving number by clicking on "Text Giving" on your Tithe.ly admin site. Your text giving number will be instantly created and ready to accept donations. Text “Give” to your new text giving number to see how it works!
After a 30 day free trial period, your text giving subscription will cost $19.00 per month.
Text messages have an open-rate of 98%, making text-to-give a no brainer to boost engagement.
Please use the below graphic and video to demonstrate to your non-profit how easy text giving is with Tithe.ly.
2) Give By Cell
Give By Cell has the option to use a fundraising thermometer, which is a pretty cool way to show your donors how far away from the goal the fundraiser still is. Peer fundraising is also easier with a thermometer (or any type of meter, really) because you can share with your close friends and family to to help reach the overall goal.
The Mobile Fund is a way for mobile donors to tack on a tax-deductible donation directly to their phone bill. This is a good application to use if you prefer that your donors not give with a separate debit card, but instead give directly through their cell phone carrier.
Pledge allows a connection between a fundraiser and a giving page (sort of like GoFundMe). Instead of donors giving in a text message chat box, the donor will be redirected in the text message to the specific mobile-friendly fundraiser page, where they can see the progress of the fundraiser and then choose how much to give.
QGiv has two texting options, one tacks on a bill directly to your cell phone carrier, and the other allows the donor to give directly through a mobile-friendly online donation form.
With Double the Donation's suite of tools, you can track match-giving, analyze fundraising progress, and automate outreach to donors via simple application "triggers".
Donr allows customizable messaging and unlimited keywords, making it another good solution for real time text-to-give fundraising and progress reporting.