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How seriously is your church taking recurring giving?
February 9, 2016
Let's be honest:
You want to increase monthly donations in your church.
Some pastors are embarrassed to talk too much about giving.
Some churches have cultures that make tithing, generosity, and giving an awkward topic.
Here's the deal:
At Tithe.ly, see two camps …
The question is .. which camp are you in? And if you’re in camp #1, why?
As you’ll see below, empowering your members to give in an automated way makes a lot of sense. Study after study proves out the concept and the results are usually dramatic.
Hopefully, the below six points will help give you the conviction you need to start really promoting recurring giving within your congregation!
An economics study done in 2017 showed that 68% of all recurring bills are paid automatically. Another study showed approximately two-thirds of U.S. consumers with recurring bills use automatic payment options, to the tune of $23 trillion per year.
Your members already understand the benefits of automated recurring giving. They’ve already automated as many bills as possible.
Many of your church members would happily set up automated recurring giving to support the church they love.
A survey of over one thousand churches found that “the ability to accept automatic, recurring donations” was the most important factor shared by financially healthy churches.
Why? Because the more your congregation uses automated recurring giving, the better you can budget.
And the better you can budget, the better you can manage your church resources, plan ahead, and deliver ministries that meet needs long term.
Recurring giving is perhaps the most effective way to increase giving. And that’s not just an opinion. Consider the below three data points based on research in the nonprofit and charity space:
Traditionally, giving dips way down in the summer months. Couple this with other reasons people miss church and you have a recepie for disaster!
Here’s how it plays out in a real world scenario …
Let’s say someone gives $100 per week. You’d expect to receive $1,200 for the year, but they miss one week due to sickness, two weeks for summer vacation, a week for work travel, and a week because they forgot their checkbook.
Ugh, that’s a lot of missed giving!
In the automated recurring giving scenario both the church and the giver are in a better place at the end of the year.
When you inspire your members to grow in their faith, reach out to people and/or change, they respond! When you educate your members about the right way to live the Christian life by using the scriptures they respond!
Similarly, if you educate your members about recurring giving and the impact of “giving dips” while also inspiring them with how their giving is making an impact on the community around them, they’ll respond.
You just have to be bold enough to get in front of them!
If you’re using Tithe.ly you can let your members know that they can setup automated recurring gifts via the mobile app, text, or through your website.
All that have to do is switch the button on and set their preferred schedule. Simple as that!