Let's be honest:
You want to increase monthly donations in your church.
Some pastors are embarrassed to talk too much about giving.
Some churches have cultures that make tithing, generosity, and giving an awkward topic.
Here's the deal:
At Tithe.ly, we see two camps …
- Churches that just don’t seem to believe in it (or maybe don’t understand it) and have under 10% of their total digital giving coming in via automated recurring giving.
- Churches that “get it” and see upwards of 50–60% of their digital giving being done via automated recurring giving.
The question is .. which camp are you in? And if you’re in camp #1, why?
As you’ll see below, empowering your members to give in an automated way makes a lot of sense. Study after study proves out the concept and the results are usually dramatic.
Hopefully, the below six points will help give you the conviction you need to start really promoting recurring giving within your congregation!
1. They’re Familiar with Recurring Payments
An economics study done in 2017 showed that 68% of all recurring bills are paid automatically. Another study showed approximately two-thirds of U.S. consumers with recurring bills use automatic payment options, to the tune of $23 trillion per year.
Your members already understand the benefits of automated recurring giving. They’ve already automated as many bills as possible.
Many of your church members would happily set up automated recurring giving to support the church they love.
2. Improve Financial Health
A survey of over one thousand churches found that “the ability to accept automatic, recurring donations” was the most important factor shared by financially healthy churches.
Why? Because the more your congregation uses automated recurring giving, the better you can budget.
And the better you can budget, the better you can manage your church resources, plan ahead, and deliver ministries that meet needs long term.
3. Increase Overall Giving
Recurring giving is perhaps the most effective way to increase giving. And that’s not just an opinion. Consider the below three data points based on research in the nonprofit and charity space:
- Network for Good data shows that the average recurring donor gives 42 percent more during the course of a year than those giving one-time gifts.
- ActBlue, a political fundraising organization, sent an email to half of their database, one asking for a one-time donation of $75 and the other for a monthly gift of $3 for up to 24 months. The results: the one-time donation resulted in $2,557 donations, while the recurring ask projected out to $4,365.70.
- Blackbaud’s Target Analytics reported that, on average, based on the donorCentrics report, every 1,000 new donors recruited as recurring givings over five years will donate about $67,000 more than traditional givers.
4. Smooth Out Seasonal Dips in Giving
Traditionally, giving dips way down in the summer months. Couple this with other reasons people miss church and you have a recepie for disaster!
Here’s how it plays out in a real world scenario …
Let’s say someone gives $100 per week. You’d expect to receive $1,200 for the year, but they miss one week due to sickness, two weeks for summer vacation, a week for work travel, and a week because they forgot their checkbook.
Ugh, that’s a lot of missed giving!
- Giving via passing the plate: You’d receive $700 due to the sick days, summer vacation, work travel, and forgotten check book. If you multiplied that by 120 members (an average church size in the US) you’d be missing out on $60,000 per year in revenue.
- Giving an automated recurring gift via Tithe.ly: You’d receive the full $1,200. The amount the person had initially set out to give in their heart.
In the automated recurring giving scenario both the church and the giver are in a better place at the end of the year.
5. Inspired & Educated Members will Respond
When you inspire your members to grow in their faith, reach out to people and/or change, they respond! When you educate your members about the right way to live the Christian life by using the scriptures they respond!
Similarly, if you educate your members about recurring giving and the impact of “giving dips” while also inspiring them with how their giving is making an impact on the community around them, they’ll respond.
You just have to be bold enough to get in front of them!
6. You Already Have the Tool
If you’re using Tithe.ly you can let your members know that they can setup automated recurring gifts via the mobile app, text, or through your website.
All that have to do is switch the button on and set their preferred schedule. Simple as that!
More resources and tips about online giving for churches:
- Online giving software for churches and ministries
- Increase Online Giving In Your Church with These 9 Proven Strategies
- Simple Guide To Creating Awesome Online Donation Pages
- 7 Ways to Optimize Your Church’s Online Giving Page to Boost Giving
- 7 Online Giving Myths That Are Crippling Your Church (NewData)
- 1 Offline Way to Encourage Online Giving
- How to Effectively Launch Online Giving: Expert Tips from 11 Communications Pros
- Choosing an Online Giving Service for Your Church: 7 Important Questions to Ask Before Making a Selection
- 3 Reasons Your Church Must Offer Online Giving
- 3 Key Findings & Online Giving Best Practices from Fundraising Research
- How North Coast Church Doubled Online Giving and Saved Over $82,000 in A Year
- The Top 3 Common Questions From Churches About Online Giving
- 8 Ways to Break Out of a Summer Giving Slump
- 5 Ways Your Church Can Get Ready for This Summer with Recurring Giving
- How to Increase Recurring Giving in Your Church
- 6 Reasons Your Church Should Regularly Promote Automated Recurring Giving
- 6 Proven Ways to Increase Recurring Giving in Your Church
- Recurring Giving: The Key to Creating Automatic Monthly Donations