Why and How Your Church Should Adopt Technology

Churches today must rethink and see ministry through the lens of technology.

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Technology has transformed our society. It’s created a global village of people sharing information, communicating ideas, building relationships, and above all, sharing the gospel. Indeed, technology has radically transformed what it means to live as a Christian and be a part of a faith community, especially in light of the last few years. 

This is why churches can’t afford to shy away from technology. Knowledge and innovation are blessings from God. If He has bestowed these capacities to His people, then we should utilize these for His greater glory. 

In this blog, we’ll talk about the reasons your church needs to adopt technology and the strategies for doing so.

1. Technology Enables a Wider Reach

Technology provides different platforms to share the gospel. Sunday services, praise and worship activities, fellowships, and more can be shared through social media platforms like Facebook, Twitter, and YouTube. As church attendance and discipleship remain vital, church leaders can use social media channels to encourage people to participate in these activities, as well as motivate others to partake in the community groups. As technological advancements continue, it will become easier to share things and expand the intended reach.

Not only that, technology helps churches reach out to those who have little to no access to onsite church activities. By establishing your own website, church app, social media channels and other means of engagement and promotion, more and more people will be able to connect, engage and notice that your church places value on sustaining connection beyond the initial interaction. 

2. It Facilitates Easier Church Management Systems

Along with these technological developments, people’s expectations have also upgraded across the board. In fact, up to 50% of churches nowadays have online giving to cater to those who want to donate via virtual means. Indeed, people now know what is possible with the use of technology. 

Also, as onsite religious gatherings are often limited given the public health dilemma that we’re all experiencing, people find ways to attend church virtually. This is where the importance of web-based church management systems comes into play. These not only provide church staff with access to needed tools, but also offer church-goers the capacity to update their personal data, access church directories, and check out upcoming church events. Through time, more and more features are being added to these types of systems.

Along with these advanced management systems, technological innovations enable church leaders to maximize the benefits of a Content Management System (CMS). Instead of tracking Key Performance Indicators (KPIs) manually, a CMS has a competitive advantage allowing seamless content management, integration, administration, reporting, and publishing. This equates to saved time for church leaders.

3. Technology Strengthens your Church’s Social Relevance

The link between society and technology is reciprocal. Society facilitates technological innovations, while the ever-changing technologies, in turn, help shape society. Our acceptance and reception of technology send a pressing message about our current social fabric. But in any case, technology in a nutshell develops retention and engagement by providing a platform for us to connect a group of people with our church. 

Now that you have captured the idea about the importance of adopting and integrating technology into your usual church operations, let’s move on to the most known means of sharing information —social media.

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Maximizing Technology via Social Media

In order to ramp up and maximize technology in sustaining church operations, you just have to prepare a package of objectives and sound strategies. Get clear on who you want to serve and how you want to impact them via social media.. By knowing your church members, leaders, and the people you want to minister to, you’ll have a grasp of their preferences. Once you have these all figured out, you’re ready to craft your social media strategy.

It has been common knowledge that in order to expand your reach, your church should be present on all the popular social media platforms. Yes, you should have a quality online presence on various platforms for people to really notice your message. However, this can be counterproductive if not executed with the best strategies. Instead, focus initially on a couple of platforms that are highly popular among your church members and the community around you. The best platforms to use will vary for each goal or objective that you have in mind. Therefore, it’s crucial to have a clear strategy to map out what will resonate with your members and get your message to those you’d most like to reach. 

How can I reach more people using technology?

Increasing engagement online involves appropriate planning and strategizing. You need to consistently post quality and catchy content through your channel of choice. You also have to target the right audience. If you need to boost your following to impart your message, you have to tailor-fit your ideas and strategies according to the preferences of people. You can do this by referring to online resources such as blogs and articles from reputable sources.

For any church leader who fervently hopes to strengthen the church, there is no going back to the pre-pandemic days. We need to keep one step ahead to continue sharing the gospel effectively. Covid-19 should not hinder our will to pursue and sustain our faith, but instead, it should be considered as a catalyst that has motivated every church to adapt to the changes as well as the setbacks. 
If you want to read more about the relevance of adopting and integrating technology into your church and are unsure where to start, hang in there! You can get all the necessary details from Tithely to help you get started on your church website. Check it out today!