How Your Church Can Get the Most Engagement Out of Its Email List
Learn how your church can grow your church with your church website's email functionality.
March 26, 2020
The church app is no longer a novelty. It's the difference between churches that are engaged and growing, and those that won't be for much longer.
April 23, 2019
When churches say they want engagement, that means they want:
On the other hand, when people think about phone apps, they often think of the opposite:
That’s why it can be counterintuitive at first to think that a church app could build your church’s engagement.
Here’s the truth:
If your church lacks engagement, a church app is probably the very thing you need to spark meaningful buy-in from your congregation.
Let me explain:
With a custom church app, the usefulness of your members’ smartphones becomes an asset to member interaction rather than a hindrance.
Don’t believe it?
Check out these six ways that church apps increase your church’s connection as a community.
Your church app lets you upload the video, audio, and interactive sermon note outline directly to your app.
This is really important for several reasons.
First, it means that those who missed church on Sunday don’t have to rummage around YouTube, their podcast app, or the church’s Facebook page to find the latest sermon.
They can simply open the app and navigate directly to the most recent sermon audio, video, and notes.
Second, this means that small groups can open the sermon in the app during small groups in order to share notes and play specific clips that were helpful.
In other words, your church app can become an engine of social discussion rather than a distraction.
Third, the fact that you can centralize your entire sermon history on the Tithe.ly church app means that those who are new to your church can listen to your backlog of sermons in order to become familiar with the history, the tone of your church, and your preaching.
The in-app calendar is an extremely convenient feature of the app. Most churches struggle with getting the word out about what is going on at the church.
It’s true: they most likely have church events on their website.
But it’s not exactly convenient to navigate to the events on a website even if the website is mobile-friendly.
The calendar enables people to very easily view events, register, and add events to their personal calendars. This may seem basic, but it is significant for your church’s workflow because now, whenever someone asks about what is going on at church, it allows you to say “Have you checked the app?“
If you rely on your church bulletin and the weekly email to communicate the church’s schedule to your members, then your church communication strategy is from 1995.
Members shouldn’t have to wait for a weekly update or visit the church website to search for a specific event’s details like Indiana Jones looking for an ancient artifact.
With the Tithe.ly church app, your entire calendar is clearly displayed and searchable on the app.
This means that all someone needs to do in order to discover the details of an event when it comes to mind is take out their phone, open the church app, and look at the calendar.
But the church app gets so much better:
Members can express interest in going to certain events by filling out registration forms and receive notifications about updates and needs for an event.
Church leaders are able to update, reschedule, and modify events in real time as they need to change.
This means that when event details change (as they often do in church), leaders don’t have to send out a new “Hey, sorry!” email every single time and overwhelm the email inbox of their congregants.
No more people showing up to the wrong event because they didn’t get the memo.
No more reminding people constantly of event details.
When you have a church app, you can make this the refrain of your church for everyone who has questions:
“Have you checked the app?”
“Have you checked the app?”
“Did you look at the app?”
“It’s on the app.”
“Hey! Check the app.”
So many different ways to say the same beautiful thing:
“We have a church app so that I don’t have to be your walking secretary!”
Getting a church app liberates church leaders from needing to know all details on-hand in case they meet anyone who has a slight lapse of memory.
Stop using your brain’s ram as the computer for your church, and start using a church app.
The church app has the capability of sending push notifications to users so that they don’t have to search through texts and emails to find event updates and details.
More than that, if you create a church informational culture based on the foundation of “Have you checked our app?” then the church app replaces hundreds of individual inconvenient processes with a single, unified, efficient, and centralized command center for your church’s administrative needs.
But it gets even better:
Event managers can send push notifications to attendees to update them on urgent or last-minute event details in real time.
Not only can users check the app … the app can check in on them.
With the church app, mistakes, misunderstandings, and miscommunications shrink from catastrophic errors to blips on the radar.
People will see Sunday morning that nobody has committed to bringing coffee for the coffee hour.
Members will ask Thursday night if someone can bring their teenager to a small group to babysit because their babysitter backed out last minute.
Congregants will see what volunteer needs haven’t been filled for VBS a week ahead of time so that you can draw their attention to it during the service and make a call to action: “Volunteer! We need your help!”
Could all of this be accomplished through text and email?
Yes, it could.
But then it clutters up your text and email.
When you host all of your event planning on your app, you exist as a unique element on your church’s phone without competition.
If you decide merely to use email and text, you become just another white line and blue dot in a pile of “unread” texts and emails.
Set yourself apart by centralizing church communications to a single app.
People will know to check it because you will be promoting them to check it.
Instead of people saying, “I didn’t check my email” and “I didn’t get your text,” you can proactively say, “Make sure to check your app before you come out!” But, again, with push notifications enabled, they won’t even need to do that much.
During the church service, you can make a simple appeal to visitors:
“Hey, new visitors! Download our app so that you can follow along with the service.
If you get a visitor to download the app to follow along, they now have it installed and some will have push notifications enabled. That means that you can engage with them throughout the week as well.
Of course, it’s not enough to simply get an app.
There are plenty of church app myths you'll need to avoid.
A church app could easily be the shiny new church toy that’s left collecting dust before summer even starts.
You need to get people using the app.
The sermon notes are great for this.
The calendar is great for this.
When you use the app as your central hub for organizing the church’s calendar, it gives you a natural way to promote the app to your church every week.
You can then open every message with “You can follow along with today’s notes in our app and take personal notes in the app as well.”
That way, you are helping people to engage with the message in a way that is more relevant to the age group that most churches are targeting (I know that I prefer taking notes on my phone way more than writing in the margins of a bulletin), and it also lets you remind people that there is an app every single week.
Get Tithe.ly church app and boost engagement in your church today.