How to Use Facebook to Boost Your Church’s Easter Attendance

Easter and Christmas are two of the most significant Sundays of the year for churches. In fact, according to LifeWay Research, 41% of Americans say they plan to attend church on Easter—almost double the usual attendance on a typical Sunday.

But here’s the real opportunity: 1 in 5 people is still undecided. That means thousands of people in your community are open to attending church this Easter—they just need an invitation.

How can your church reach them? Through an intentional Facebook strategy.

A church social media strategy, and Facebook in particular, remains one of the most effective ways to engage your local community. But before we dive into how to use it effectively, let’s clear up a few common misconceptions.

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Debunking Facebook Myths for Churches

Many churches hesitate to use Facebook for outreach due to misunderstandings about how it works. Let’s bust some of the biggest myths that may be holding your church back.

Myth #1: Your Church Needs a Viral Post to Be Successful

It’s easy to believe that a viral video or post is the key to church growth, but that’s simply not true.

Ask yourself: When was the last time you attended a three-hour event just because you saw a viral post?

Instead of focusing on virality, prioritize authentic engagement and targeted reach. A well-planned Facebook campaign will connect with the right people in your community—whether your post goes viral or not.

Myth #2: Facebook Success is Measured by Likes & Shares

While engagement metrics are important, they’re not the ultimate goal. Your mission is to get new people through your church doors on Easter.

Would you rather have 1,000 likes on a post but no new visitors? Or 50 likes with 10 first-time guests?

Focus on creating content that encourages action—like signing up for Easter service, inviting a friend, or attending in person.

Myth #3: Facebook Advertising is Too Expensive

Many churches assume Facebook ads require a big budget, but that’s not true.

Some churches have seen significant results by investing as little as $50–$100. That’s far cheaper (and more effective) than printing thousands of flyers.

Since Facebook allows you to target users based on location, interests, and demographics, you can ensure your ads are reaching the right people—those who are most likely to attend.

Myth #4: Church Staff Should Handle All Promotion

Your congregation is your biggest asset in spreading the word. When your members share church content, it reaches their friends—many of whom may not go to church.

Encourage your congregation to:
✔ Share Easter-related posts on their personal pages.
✔ Tag friends and family in church invitations.
✔ Send private messages to invite people personally.

A church-wide effort will exponentially increase your reach.

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How to Boost Easter Attendance with Facebook

Now that we’ve cleared up those misconceptions, let’s dive into five actionable ways to use Facebook effectively for Easter outreach.

1. Create a Dedicated Easter Page on Your Website

Before running ads or posting content, you need a central place to send people.

Create a simple Easter landing page on your church’s website with:
✅ Service times & location
✅ What to expect (dress code, parking, kids’ ministry details, etc.)
✅ A welcoming invitation
✅ Answers to common concerns (e.g., “Not sure what to wear? Come as you are!”)
✅ A clear call to action: "Plan Your Visit" or "RSVP Now"

💡 Pro Tip: Make the URL easy to remember and use it in all your Facebook posts. 

Example: yourchurch.com/easter

2. Post Engaging, Shareable Content

The best way to spread the word is by creating content your members will want to share.

Here are some ideas:
📌 A personal video invitation from your pastor.
📌 Behind-the-scenes footage of Easter prep.
📌 Testimonies from members on why Easter is meaningful.
📌 Family-friendly Easter activities (e.g., an egg hunt at your church).

Avoid using too much church jargon. Instead, speak in a way that someone unfamiliar with church culture can understand.

3. Encourage Engagement with Interactive Posts

The more people interact with your content, the more Facebook will show it to others.

Try posts that spark conversation, such as:
💬 "What’s your favorite Easter tradition?" (Encourages comments.)
📸 "Share a picture of your Easter outfit from last year!" (Encourages photos & engagement.)
🤔 "If you could ask God one question, what would it be?" (Sparks deeper conversation.)

When people comment, reply to them! This boosts visibility and shows you care.

4. Run a Targeted Facebook Ad Campaign

A small investment in Facebook ads can make a huge impact.

Here’s how to set up an effective Easter ad:
1️⃣ Target the right audience: Focus on people who live within 10-20 miles of your church and include interests like "Christianity" or "family activities."
2️⃣ Use an engaging image or video: Smiling people, families, or a warm invitation from your pastor work best.
3️⃣ Write a compelling caption: Example—"Looking for a place to celebrate Easter? Join us for an uplifting service, inspiring music, and a welcoming community. Plan your visit today!"
4️⃣ Include a strong call to action: Link to your Easter landing page where people can learn more or RSVP.

For as little as $5–$10 per day, you can reach thousands of people in your area.

5. Follow Up with First-Time Visitors

Easter shouldn’t just be about a one-day attendance boost—it’s an opportunity to grow your church long-term.

✅ Have a welcome team collect visitor contact info (through a digital form or connection card).
✅ Follow up with a warm thank-you email within 24–48 hours.
✅ Invite them to return for an upcoming event or Sunday service.
✅ Use church management software like Tithely ChMS to track attendance and engagement.

Building relationships beyond Easter will help your church grow in a meaningful, lasting way.

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Ready to Reach More People This Easter?

Easter is a golden opportunity to connect with those who might not normally attend church. By leveraging Facebook effectively, you can extend a warm invitation, engage your community, and see more new faces in your congregation this year.

✔ Create an Easter landing page.
✔ Post engaging, shareable content.
✔ Encourage members to help spread the word.
✔ Invest in targeted Facebook ads.
✔ Follow up with first-time guests.

With a little strategy and effort, this Easter could be one of your church’s most impactful yet.

Now it’s your turn!

What’s one thing you’ll implement from this list? Share this article on Facebook with a fellow church leader and brainstorm ideas of how you’ll use Facebook and other social media to reach even more people for Jesus!

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