Why Church Branding Matters
Interested to know why church branding matters? Find out what a branding expert has to say.
January 14, 2021
A staggering 32% of churches fail within the first four years.
So what do congregations do differently to stay alive and thrive?
What lessons can your church learn to keep from closing your doors permanently?
In this post, we’ll take a look at the most prominent reasons why a church fails.
Based on a survey where 1103 churches from 23 different denominations were tracked over a period of 12 years, the results were based on the following questions:
In a recent survey, a total of 3,803 people were asked why the left their church.
Here are the two main reasons why people chose to leave:
Relocating to a new town is self-explanatory.
I mean, when you literally leave town, it makes sense that you'll leave your church, too.
But let's take a closer look at the survey results to see why people felt forced to leave:
From these results, we can see there are two explanations.
First, people felt forced to leave when there was direct conflict. They had an unresolved problem with another church member or with someone from their church's staff.
Second, people felt forced to leave by indirect means. Said another way, there were not in direct conflict with someone. Instead, they felt like they had to leave because they didn't have any connections or they possessed a different conviction about biblical teaching.
From this survey, they also unearthed some other interesting insight.
They asked church members what was most important in church leadership and church leaders were asked what they prioritized.
Here's what they found:
What church leaders prioritized:
From these results, we observe a disconnect between what church members consider important compared to what church leaders value as essential, which is more often than not the reason why churches fail. No congregation can succeed when they are misaligned.
In Philippians 2:2, we discover what a healthy church should look like:
"... by being of one mind, having the same love, being united in spirit and purpose.”
With a church management software, you can effectively track and measure the health of your congregation.
Getting the right tool and system in place is the first step to take in becoming a church that is united in one mind, spirit, and purpose.