As the world becomes more digital, it's important for you to continue to engage your community in the digital space so they can amplify your message and spread The Word online. Think about these stats for a second:
- 81% of audiences watched more live video in 2017 than in 2016.
- 100M internet users watch online video every day.
- 92% of mobile video consumers share videos with others!
- Video on social media generates 1200% more shares
- Video quality is the most important factor for 67% of viewers.
The point, live video has arrived! The question is, will your church or ministry find ways to leverage this new media to engage your community and the world for Christ?
Over the past couple years, video streaming has proven itself as a meaningful way for churches and ministries to connect with their audiences. In fact, by 2020, video streaming will account for 82% of all internet traffic, according to a Cisco report.
As streaming becomes more popular, accessible and affordable, you'll be forced into evaluating your options. With that in mind, below are a few reasons why you should be thinking about live video as we move into 2018:
GROWTH IN FACEBOOK (& YOUTUBE) LIVE
Facebook released its live platform globally in April of 2016. Since then, they’ve seen a great deal of engagement, reporting that users spend 3x more time watching live video than any other form of video content. Because live content has proven far more engaging than recorded video, Facebook’s algorithm now ranks live video higher, and therefore shows it higher, in users’ newsfeeds.
This means that you can expect new live content creators to emerge in 2017 (and beyond) and have their content fill your feeds. Recognizing this growth, many streaming providers, including BoxCast, are beginning to offer direct integrations with Facebook Live.
INTRODUCTION OF AFFORDABLE AND EASY TO USE SOFTWARE
It used to be that livestreaming was only for churches or ministries who had big budgets and skilled team members on staff. Costs were hight and technical complexity was high. Now, through folks like BoxCast, all that has been put behind us. Check out what they're doing by watching the video below ... and know that Tithe.ly + BoxCast have some great things in store for Tithe.ly church app users.
AFFORDABLE MULTI-CAMERA PRODUCTION
The use of various camera angles in a single stream allows organizations to tell a more complete story. Video producers have recognized this and are seeking affordable options to allow them to do just that.
The market is meeting this increasing demand, offering switchers and other multi-cam video equipment for a fraction of what it used to cost. Some streaming providers are now even offering solutions that don’t require a camera, including BoxCast Switcher, an app that lets you mix content from various iOS devices.
4K refers to a video resolution that contains four times the detail of modern HD televisions. Though it’s still in its experimental state, we’re confident that 4K live streaming is about to take off. Expect to see streaming providers adopt HEVC encoding and roll out new products that will allow broadcasters to create 4K content for the web.
TITHE.LY + BOXCAST = MATCH MADE IN HEAVEN
The world of streaming tech is moving fast, and it's not always easy to keep up. That's exactly why we've partnered up with BoxCast. We'll soon roll out an amazing set of live-streaming capabilities that make it simple for you, as a Tithe.ly customer, to stream video live from within your church app, Facebook Live, and YouTube live all at one time!
Leave us a comment below with your questions, ideas, and any thoughts you have on Live Streaming as a church or min