Generosity

The State of the Plate 2016: Churches Turn to Digital Solutions As Giving Decreasing Nationwide

Generosity

The State of the Plate 2016: Churches Turn to Digital Solutions As Giving Decreasing Nationwide

In the 6th installment of the ground breaking research on church giving(http://tithe.ly/SOP2016) authored by Brian Kluth of Maximum Generosity, we asked nearly 1,600 survey participants from mainline, evangelical, non-denominational, and other Christian groups to report on their giving patterns and practices.

The findings from the 2016 survey reveal a dramatic shift in giving over the past three years, compared to the last time the survey was conducted in 2013.

Giving has flat-lined or decreased for the majority of those surveyed, which has many churches scrambling to implement more modern giving solutions.

Download the full report.

Key findings from the 2016 State of the Plate survey

59% of churches surveyed reported flat-lined or decreased giving over the period 2015 to 2016. (A previous survey from 2013 revealed 53% of churches had an increase in giving that year.)Only 41% of churches surveyed saw giving increase by 5% or more.79% of churches surveyed offer website giving (up from 29% in 2010), 46% offer cell phone/text/app giving (up from 4% in 2010), and 32% have a kiosk/iPad in the lobby for in-person digital giving.Generous church giving is not limited to the older generations. 63% of those in their 20s-30s give 10% or more to their church.Only 41% of those surveyed said they give weekly, while 46% give once or twice a month.The top five reasons for missing church services are: out of town (74%), sickness (42%), serving during the worship service (16%), social commitments (13%), and had to work (14%).

Check out the 2016 State of the Plate INFOGRAPHICTithe.ly | 2016 State of the Plate INFOGRAPHIC - Church & Christian GivingIn the 6th installment of the ground breaking research on church giving we asked pastors, leaders, and laypeople from…get.tithe.ly

Get the free church giving report today.

Our research indicates that the need for digital giving solutions like those provided by Tithe.ly, are becoming increasingly important for churches, especially as younger generations are giving more and more.

For a copy of the 19 page report with ten key findings, seven graphs, and recommended resources to increase church giving go to http://tithe.ly/SOP2016.

Expert Tips on How to Effectively Launch a New Online Giving Tool

01
Make it accessible so people can give in the way that is most comfortable to them. Don't make it hard for people to give money.
Some people like to give online, some like mobile, some like text. Whatever they like, let them give in that way if you can.
02
Brady Shearer
www.storytape.com
Talk about it every single week. Consistently promote it on every platform. 
Be patient. We all resist change.
03
Michael Lukaszewski
www.churchfuel.com
Launch it to your staff, your leaders, and your volunteers (in that order) and help those groups use it before you launch it publicly.
04
Teach it in your new member class.
Allow for people to sign-up right on the spot via their mobile phone (or through a laptop or iPad for those that don't have a mobile device handy).
05
Justin Dean
www.thatcc.com
On launch weekend, have volunteers and staff accessible with iPads to walk people through how to set up an account and get recurring giving configured.
06
Daniel Irmler
www.churchhero.com
On a regular basis, tell stories from members who are using and loving it. 
You don't don’t need a big production value shoot. Keep it simple by using an iPhone (horizontal) and a decent mic.
07
Invite your congregation to take out their phones and download the mobile giving app right in the service.
08
Nik Goodner
www.crtvchurch.com
Explain the why behind the change and highlight the benefits of the new system. 
People like to be "on the team".
09
Kevin Ekmark
www.church.org
I always tell people, "you need to clean your house before you invite friends over". It's crucial that your giving platform is easily found, whether it's on the web or in the church. 
On the web, making sure that your website is mobile friendly (Google and Bing both recommend mobile responsive design) can be a huge help. You can also incorporate bots from Facebook or a service like Intercom to help walk people through online giving on your website. When necessary, a human can jump in and help too. This helps complete the process from being found online to completing the online giving.
10
Logan Fields
www.theappguys.org
Tell them the real reasons. Giving members are concerned with what's best for the church and not just what they individually prefer. Transparency.
"This platform will allow us to better manage finances and spend less staff time on the books and more on people." etc. The temptation is to treat members like consumers who we need to impress instead of team members. Treat them like equals who you assume are interested in what's best for the church/ mission and people will likely rise to it.
11
Kenny Jahng
www.kennyjahng.com
Launch a $3.16 campaign. Ask people to all give just $3.16 to a weekly or bi-weekly blessing fund. Then, pick one person or cause to bless IN TOWN and go give that person all the money collected.
  • It could be the all volunteer firefighter squad in town. "We'll take all the $3.16's collected and go buy a meal or treat and drop off for the firefighters who volunteer."
  • It could be a widow the church knows about - bless her with something new for her home or hobby or pets.
  • Single mothers - supply them with a night out. Or pay for a house cleaner or a handyman for a couple of hours.
  • Special needs families - pay for evening out for the parents and child care for the special needs kids so the parents get a break.
  • You can ask for "sponsors" in the future, getting people to nominate good causes (let the youth do this!) and let them deliver the blessing and report back each sunday.
  • You can ask for "sponsors" in the future, getting people to nominate good causes (let the youth do this!) and let them deliver the blessing and report back each sunday.
This works incredibly well because you are teaching generosity / outward posture to your people on a consistent basis and getting people to give on mobile- while making it about PARTICIPATION vs AMOUNT. You'll have people regularly trying out the mobile option as well as pre-register them in the system.

There you have it! Some amazing tips, right?

Which tip stood out the most to you … or looked to be the craziest?! Share with us in the comments below, we’d love to hear from you!

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The State of the Plate 2016: Churches Turn to Digital Solutions As Giving Decreasing Nationwide

Tithe.ly

Tithe.ly powers mobile, text, and web giving for
churches and ministries.

LEARN MORE
Sign Up