The holidays are one of the best times of the year—spending time with family, shopping for gifts, eating great food, and sending out year-end giving appeals.
Wait, what was that last one?
Yes, ‘tis the season for year-end giving—at least for those of us who work for churches and nonprofits.
Why?
Simple.
Churches and nonprofit organizations depend on donations. And the end of the year is traditionally the time when most charitable giving takes place.