Leadership

Breaking the Stigma of Church Marketing

In this episode, we chat with the Communications Director of Transformation Church, Alex Acevedo, about how the goal of Church Marketing is to serve the greater mission and ministry of the Body of Christ.
November 10, 2022

The word “marketing” can be a tricky word in the church world.

The idea of selling and marketing a church or ministry like a product can feel off or irreverent.

On this episode of Modern Church leader, guest Alex Acevedo is here to help reframe the way church leaders view marketing.

We all have our favorite products, foods, sports teams and albums that we share and promote to our friends and family. Why should church look any different?

Alex is a firm believer that marketing is simply an extension of evangelism.

“Check your heart. Are you marketing this sermon series or this church event because you believe in the ministry, or are you doing it to get a personal gain out of it?”

Alex believes that “marketing” is just a word, but our intention behind our marketing is where the true testament lies. Church Marketing is a way to better support the ministries happening in your church.

“Ultimately we believe that an event we host will lead to a deeper spiritual connection for someone.”

Being the Communications Director at Transformation Church, Alex has seen how important it is for his department to be a supporting role to the pastoral staff. He encourages his team to be Spirit-led and to focus on the heart and mission of the church.

At the end of the day, whether we are the senior pastor, the digital strategist or the facilities manager, we are all called to do our best work to further the gospel of Jesus Christ.

Listen on your favorite podcast app:

By the end of this episode, you will learn:

✅ The importance of building a strong Communications Team

✅ How we should think differently about church marketing

✅ Which digital marketing strategies work for Transformation Church

✅ How the creative staff can support the pastoral staff

Resources Mentioned:

Listen to episodes of Modern Church Leader: Modern Church Leader
Follow Tithe.ly on Instagram: tithe.ly
Follow Tithe.ly on Twitter: tithe.ly
Like Tithe.ly on Facebook: @tithelyapp
Check out more from Transformation Church: transformationchurch.tc
Check out more from Alex Acevedo: alexacevedo.com

Other Episodes You May be Interested In:

Make Marketing Matter to Your Church with Christian Ray Flores
The Role Marketing Plays in Church Growth with Kelvin Co
Why Preachers Have to do Marketing

Here’s a glance at this episode…

3:10 - Intro into Alex Acevedo

10:45 - What is looks like to be a Communications Director

14:50 - “Marketing” in the church

16:00 - Digital Marketing

21:40 - What Transformation Church is seeing in hybrid church

25:40 - How to lead a great Marketing team

30:13 - Something that has worked well for Transformation Church

34:20 - A church leader that Alex looks up to

35:08 - A book that Alex would recommend

36:26 - A Podcast Alex is listening to

37:10 - Where can people find Transformation Church and Alex Acevedo

Caroline Morris

Caroline Morris serves as the Marketing Content Producer and has been a part of the Tithely team for over 5 years. Her heart is to see the growth of generosity in the local church. Caroline lives in Tennessee with her husband, Tim, and Golden Retriever, Hank.

H1 What’s a Rich Text element?

H2 What’s a Rich Text element?

H3 What’s a Rich Text element?

H4 What’s a Rich Text element?

H5 What’s a Rich Text element?
H6 What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

H4 Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

H4 How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List Item 1
  • List Item 2
  • List Item 3

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The word “marketing” can be a tricky word in the church world.

The idea of selling and marketing a church or ministry like a product can feel off or irreverent.

On this episode of Modern Church leader, guest Alex Acevedo is here to help reframe the way church leaders view marketing.

We all have our favorite products, foods, sports teams and albums that we share and promote to our friends and family. Why should church look any different?

Alex is a firm believer that marketing is simply an extension of evangelism.

“Check your heart. Are you marketing this sermon series or this church event because you believe in the ministry, or are you doing it to get a personal gain out of it?”

Alex believes that “marketing” is just a word, but our intention behind our marketing is where the true testament lies. Church Marketing is a way to better support the ministries happening in your church.

“Ultimately we believe that an event we host will lead to a deeper spiritual connection for someone.”

Being the Communications Director at Transformation Church, Alex has seen how important it is for his department to be a supporting role to the pastoral staff. He encourages his team to be Spirit-led and to focus on the heart and mission of the church.

At the end of the day, whether we are the senior pastor, the digital strategist or the facilities manager, we are all called to do our best work to further the gospel of Jesus Christ.

Listen on your favorite podcast app:

By the end of this episode, you will learn:

✅ The importance of building a strong Communications Team

✅ How we should think differently about church marketing

✅ Which digital marketing strategies work for Transformation Church

✅ How the creative staff can support the pastoral staff

Resources Mentioned:

Listen to episodes of Modern Church Leader: Modern Church Leader
Follow Tithe.ly on Instagram: tithe.ly
Follow Tithe.ly on Twitter: tithe.ly
Like Tithe.ly on Facebook: @tithelyapp
Check out more from Transformation Church: transformationchurch.tc
Check out more from Alex Acevedo: alexacevedo.com

Other Episodes You May be Interested In:

Make Marketing Matter to Your Church with Christian Ray Flores
The Role Marketing Plays in Church Growth with Kelvin Co
Why Preachers Have to do Marketing

Here’s a glance at this episode…

3:10 - Intro into Alex Acevedo

10:45 - What is looks like to be a Communications Director

14:50 - “Marketing” in the church

16:00 - Digital Marketing

21:40 - What Transformation Church is seeing in hybrid church

25:40 - How to lead a great Marketing team

30:13 - Something that has worked well for Transformation Church

34:20 - A church leader that Alex looks up to

35:08 - A book that Alex would recommend

36:26 - A Podcast Alex is listening to

37:10 - Where can people find Transformation Church and Alex Acevedo

podcast transcript

(Scroll for more)
Caroline Morris

Caroline Morris serves as the Marketing Content Producer and has been a part of the Tithely team for over 5 years. Her heart is to see the growth of generosity in the local church. Caroline lives in Tennessee with her husband, Tim, and Golden Retriever, Hank.

H1 What’s a Rich Text element?

H2 What’s a Rich Text element?

H3 What’s a Rich Text element?

H4 What’s a Rich Text element?

H5 What’s a Rich Text element?
H6 What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

H4 Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

H4 How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List Item 1
  • List Item 2
  • List Item 3

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Breaking the Stigma of Church Marketing

In this episode, we chat with the Communications Director of Transformation Church, Alex Acevedo, about how the goal of Church Marketing is to serve the greater mission and ministry of the Body of Christ.

November 10, 2022

Show notes

The word “marketing” can be a tricky word in the church world.

The idea of selling and marketing a church or ministry like a product can feel off or irreverent.

On this episode of Modern Church leader, guest Alex Acevedo is here to help reframe the way church leaders view marketing.

We all have our favorite products, foods, sports teams and albums that we share and promote to our friends and family. Why should church look any different?

Alex is a firm believer that marketing is simply an extension of evangelism.

“Check your heart. Are you marketing this sermon series or this church event because you believe in the ministry, or are you doing it to get a personal gain out of it?”

Alex believes that “marketing” is just a word, but our intention behind our marketing is where the true testament lies. Church Marketing is a way to better support the ministries happening in your church.

“Ultimately we believe that an event we host will lead to a deeper spiritual connection for someone.”

Being the Communications Director at Transformation Church, Alex has seen how important it is for his department to be a supporting role to the pastoral staff. He encourages his team to be Spirit-led and to focus on the heart and mission of the church.

At the end of the day, whether we are the senior pastor, the digital strategist or the facilities manager, we are all called to do our best work to further the gospel of Jesus Christ.

Listen on your favorite podcast app:

By the end of this episode, you will learn:

✅ The importance of building a strong Communications Team

✅ How we should think differently about church marketing

✅ Which digital marketing strategies work for Transformation Church

✅ How the creative staff can support the pastoral staff

Resources Mentioned:

Listen to episodes of Modern Church Leader: Modern Church Leader
Follow Tithe.ly on Instagram: tithe.ly
Follow Tithe.ly on Twitter: tithe.ly
Like Tithe.ly on Facebook: @tithelyapp
Check out more from Transformation Church: transformationchurch.tc
Check out more from Alex Acevedo: alexacevedo.com

Other Episodes You May be Interested In:

Make Marketing Matter to Your Church with Christian Ray Flores
The Role Marketing Plays in Church Growth with Kelvin Co
Why Preachers Have to do Marketing

Here’s a glance at this episode…

3:10 - Intro into Alex Acevedo

10:45 - What is looks like to be a Communications Director

14:50 - “Marketing” in the church

16:00 - Digital Marketing

21:40 - What Transformation Church is seeing in hybrid church

25:40 - How to lead a great Marketing team

30:13 - Something that has worked well for Transformation Church

34:20 - A church leader that Alex looks up to

35:08 - A book that Alex would recommend

36:26 - A Podcast Alex is listening to

37:10 - Where can people find Transformation Church and Alex Acevedo

video transcript

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