Leadership In Its Best Form Is Generosity

Here’s what I’m telling myself when it comes to being a generous person, friend, and leader…

Leadership In Its Best Form Is Generosity

The text went something like: “Hey guys, I have some friends that just moved to Atlanta. Their moving truck was stolen last night with everything they owned inside. I want to do something for them tonight. You in?”

In the blink of an eye, these new friends of mine had everything they purchased, collected, received, and built in their first year of marriage stolen from them. Keepsakes lost. Heirlooms taken. All of their belongings had become memories overnight. And after realizing the magnitude of what happened, contacting the police, and making a few calls to loved ones, my new friends were being forced to come to terms with their loss in an extremely rapid fashion.

And while the days and weeks to follow were filled with difficult lessons to deal with and walk through for these new friends of mine, it has since become a night they (nor I) will never forget.

The next few hours were filled with storytelling, tears, BBQ for dinner, a quick trip to Target for toiletries, a little bit of whiskey, and a whole lot of love.

These moments were shaped because of friendships forged through an authentic community that was built on generosity. And I’m not talking about the “giving a dollar to the homeless guy” generosity. Or the “here’s my hefty donation to the mission trip or the non-profit organization or the tithe to my local church” generosity.

No, I learned more about generosity in these few hectic moments than I ever had before.

You see, I was wrong about generosity before this night. For so long, I saw generosity and associated it with dollars. Before, I always believed that in order to be generous, you had to have the means available to give financially to something or someone you call your friend.

And while that certainly can be (and is) a type of generosity, I’ve since learned that it is so so so much bigger than just a financial contribution. Generosity is a prerequisite to trust and vulnerability and authenticity and, ultimately, those things produce authentic community.

And on this night, with these two experiencing loss in a dramatic fashion, I saw a type of generosity that isn’t just effective at building meaningful friendships, but is also effective at impacting people in general.

Here’s what I’m telling myself when it comes to being a generous person, friend, and leader…

Be generous with who you are.

I recently read an article titled “The biggest threat facing middle-aged men isn’t smoking or obesity…it’s Loneliness.” This makes me sad. Not just because it’s men (it’s probably true for a lot of women too), but also because there are so many people who recognize this about themselves and choose to do nothing about it.

It’s becoming much more commonplace to see friends, family, or co-workers succumb to burn-out, anxiety, or depression, yet even in its regularity, so many folks feel shame in sharing their own stories of similar struggles and eventual victory over them.

Sometimes, being a good leader or friend is being generous with your own stories of shame, anxiety, loneliness, or heartbreak in order for those around you to remember they are not alone in what they face. And while me nor any of our friends had ever had everything we owned taken from us, we did know what it was like to lose something special to us. You don’t have to hold the same story the person across from you is dealing with, you just have to know how to own your own story and listen to theirs.

Be generous with what you have.

Again, this doesn’t just include money. The night my friends moved, all we gave was dinner, toiletries, and whiskey. So sometimes, giving what you have means time on your calendar or a resource from your collection or a connection to someone in your circle of influence or a meal around your table at home. When we make what we have available to people we teach others what it means to live for something bigger than themselves. Generosity is a pre-requisite for a life built on legacy.

Be generous with what you know.

As I get older, I realize how much of what I believe and understand today has been shaped by the wisdom of those who have been generous with their wisdom about faith and life and leadership. These men and women have pulled me in closely over tables with coffee or notes or tears or food and taught me what it means to experience hope and shame and fear and freedom and life and love.

These individuals haven’t given me millions of dollars (although that would be nice), but what they have given me is wisdom gained from years of experiencing and listening. And that, my friend, is far more valuable than an accumulation of stuff. When my friends moved to Atlanta, a lot of what we had to offer were the things we knew about this wonderful city and how to help them adjust to building a life here.

At its core, generosity is less about what it is you have to offer and more about what it is you are willing to give.

The world could use more people willing to generously give of who they are, what they have, and what they know. Because when we give, we rebel against the current culture of selfishness and we invite others into a life built around helping and encouraging others.

If you ask my friends what was so special about that night I don’t think they would say the weird items we bought for them or clothes we wrangled up for their first days of work. I think they’d say the dinner we gave was good, the stories we gave were funny, the laughs we gave were therapeutic, and the time we gave was eternal.


JAKE DUDLEY, Experience Leader, Elevate Live Events

Jake thrives in environments where he can nurture relationships and develop young leaders. With more than 10 years of customer service experience, 8 years of experience communicating to thousands of people, and an active following on social media, Jake loves engaging people and helping them experience the impact of authentic community. This post was originally posted at

Why Write Church Donation Letters?

In a previous blog post, I shared the different ways your church can thank donors—from automated emails to year-end giving reports. Printed donation letters also play an essential role in your church’s stewardship efforts.

Donation letters are the Swiss Army knife of your church’s gratitude arsenal. It may not be the most powerful—but it’s versatile, handy, and gets used often.

Your basic church donation letter can serve many different purposes, including:

  • Acknowledging that you received a donation
  • Thanking the giver for being generous with their finances
  • Sharing other ways the person can support your church
  • Allowing the donor to write the gift off on their taxes
  • Encouraging supporters to make recurring donations
  • Requesting future donations from church members

A single, well-crafted donation letter can pull together several of these things simultaneously. Better donation letters lead to more giving, which leads to more donation letters—thus creating a cycle of on-going church generosity.

Church Donation Letter Samples

Here’s the good news—you don’t have to write an individualized letter for every person who gives to your church. That would be tough to do for even smaller churches. And most donors don’t expect you to. They’d rather you be putting their gift to better use in the community, instead of ceaselessly writing thank you notes.

With the possible exception of some unique circumstances, your church can use template language for the majority of your church donation letters. You’ll have to add in custom details like the donor’s name and gift amount, but you can write everything else in advance.  

To make this even easier on you, here are a few basic church donation letter templates you can copy and paste. Keep in mind that not all of these have to be in print—you could just as easily turn some of these samples into email appeals.

1. Donation Acknowledgment Letter

The Donation Acknowledgement Letter is a basic way you can confirm and affirm a monetary gift to your church. Sending these is standard practice in church and nonprofit culture.

Dear [first name],
I want to personally thank you for your donation of [gift amount] to [church name]. We’re honored you would bless us with your generosity. Donations like yours make a big difference in the work our church is doing in the community.
Without givers like you, our church can’t have an impact or influence in our community. With your support, we’re partnering with local nonprofits, sending out global mission trips, and hosting small groups on topics that help real people like you. Together, we can make a difference.
Because we’re a tax-exempt nonprofit, you also get to write this donation off on your taxes. This letter serves as official proof of your donation, so keep it in your records come tax season. At the end of the year, we’ll also send you an annual recap with how much you’ve given to the church.
Thank you for supporting [church name]!
[your name]

2. Donation Request Letter

Not every church member realizes the importance of giving, or understand Bible verses about tithing and giving.  So a Donation Request Letter helps to spread that awareness and encourage a spirit of generosity.

Dear [first name],
How are the finances in your household? That was a rhetorical question, so you don’t have to answer—besides, this is a letter so we wouldn’t hear you anyway. But we still want you to think about that question.
Money is a uniquely human issue, one we all struggle with to one degree or another. Even if you’re financially blessed, you still have the burden of stewarding your money wisely. And we believe that one of the best ways to invest your money is into the local church.
Tithing (giving 10% of your income) on a regular basis not only supports the work we do at [church name]. It doesn’t just support local missions and community growth. It also shows an obedience to God by making his work a financial priority in your life.
So if you find yourself ready to put God first in both your heart and your wallet, we encourage you to make a one-time gift or sign up to make recurring donations. That way, you won’t have to ever wonder again about the financial status of your household.
[your name]

3. Monthly Giving Letter

Many church donations aren’t just one-time gifts. Plenty of givers contribute monthly—and that should be acknowledged.

Use this template to correspond with recurring givers.  

Dear [first name],
Thank you for being an active and faithful member of our church community. By giving to our church on a monthly basis, you’re showing that our church has a meaningful place in your heart. We just wanted to write this to let you know that you’re in our heart, too.
Donating to the church monthly allows us to preach the gospel, make disciples, and support others in our community who need help. Others like the local food bank and the nearby homeless shelter. We’re answering the cry of the needy, and it’s all thanks to contributors like you.
We earnestly appreciate your ongoing support and want to let you know we’re here for you. If there’s ever anything we can do for you and your family, don’t hesitate to reach out. You are a valued member of our church family. And you’re financial support is making a difference.
[your name]

4. Year-End Giving Letter

At the end of each year, it’s customary to give your church supporters a summary of their gifts. The primary reason is for tax purposes, but it’s also a way to recap everything your church has done over the past year with their support.

Dear [first name],
You’re getting this letter because you gave to [church name] at some point during the past year. That might have been a one-time gift, or recurring donations. Either way, we want to thank you for your generous support. Every contribution helps.
One of the official reasons for this letter is for tax purposes. That’s right—you get to write these donations off on your taxes. Which is why we’ve included a summary of all the contributions you’ve made to our church this year.
But the other reason for this letter is to let you know what we’ve done with the money you gave. We take stewardship very seriously, which means we value spending our time and resources wisely.
During the year, our church supported local nonprofits, sent global missions teams, and baptised quite a few people. It was a great year for us—thanks in large part to donors like you.
So thank you for your support of our church, and we hope you’ll consider continuing to contribute to our mission in the coming year.
[your name]  

5. Church Fundraising Letter

Sometimes you need to make a more significant financial push using tried and true church fundraising ideas. Some churches call this a Stewardship Campaign or a Church Capital Campaign. Either way, the goal is to raise a certain amount of money for a big project. And typically, a solid letter of appeal is an integral part of that.

Dear [first name],
God has a plan for everyone and everything. That includes you, and it includes [church name]. None of us can fully know God’s plan—the best we can do is pray and listen for clarity. Our church leadership has been doing just that and are excited to announce our latest church project.
[Detail the outline of the major church project—this could include a building campaign, or raising support for a global mission trip. Anything specific to your church that requires a fundraising letter. Be sure to include a fundraising goal so everyone knows what you’re shooting for.]
But we can’t pull this off without your support. Whether you give to the church on a regular basis, or just attend on occasion, we’re asking you to consider contributing to this massive undertaking prayerfully. It’s something we need our entire church community’s help with.
Even if you can’t make a large gift, know that every little bit helps. It’s more about coming together as a community united behind a common cause. We hope that you’ll consider making a donation towards this great step forward that we’re making together.
[your name]

Tips when writing church donation letters

It’s not enough to just copy and paste this content and send away. The key to an effective church donation letter is a touch of personalization. Follow these tips to take your donation letters to the next level:

  • Examples: Add specific examples of how your church will use the donation. Tell a story about the work your church is doing in the community and connect that with giving.
  • Personalization: For regular donors, don’t be afraid to add a short, handwritten personal note. This shows that you’ve singled them out with praise.
  • Timeliness: Sending donation letters quickly reminds people you’re thankful for them. But this also takes organization and efficiency. All the more reason to use pre-written templates.
  • Storytelling: Everything is better with stories—including donation letters. Weave in a specific narrative of how your church is making a difference and how the money will be used.

There’s no one right or wrong way to write a donation letter or request contributions. You’ve got to do what is right for your church and congregation. But if you stick to these general tips, you’ll probably start to see some traction when it comes to giving.

What’s next?

Most people don’t love talking about money in church. But it’s a necessary and vital part of your church. And maximizing your efforts when it comes to donation letters will help make those conversations more comfortable. So what do you do next to put this into effect?

  • Customize these letters: Take the samples above and make them work for your church. Personalize the content. Remove the stuff that doesn’t sound genuine and add in stuff that does. Remember that these are just a starting point.
  • Create some systems: Develop processes that make it easy for you to replicate sending donation letters. Use a letter template that allows you to drop in names and details. Then develop guidelines for when these letters will be sent out.
  • Empower a champion: Find out who is going to be responsible for making these letters happen. Rather than thinking of this as adding more work to their plate, think about how you can elevate their work. This could be a staff member, or a volunteer.
  • Start sending: All of this will be for nothing if you don’t actually send out the letters. Take the time to get it right and get them into the hands of your church donors.

And if you’re looking for ways to grow your church’s giving capacity, Tithely can help.

We provide several different ways your church members can support your church financially—from online giving, text to give solutions, and giving kiosks.

Tithely’s systems make it as easy as possible for people to give to your church. Now all you need to start doing is generating a culture of gratitude. There’s nothing standing in your way. Go unleash generosity in your church.

How does your church use donation letters to spread generosity? Share your thoughts in the comments below!

Editor's Note: This is a guest post from Robert Carnes. Robert is a writer and storyteller. He's the author of The Original Storyteller: Become a Better Storyteller in 30 Days. A former church communicator and nonprofit marketer, Robert works as a managing editor for Orange in Atlanta.


Leadership In Its Best Form Is Generosity