Health and Growth

How to Create a Content Strategy That Drives People to Your Church

Whether you’re at home or work, in a car, flying in a plane, riding on a boat or your phone, tablet, or laptop, you live in a sea of information. You cannot escape the reach of content unless you travel to a remote part of the world without access to the Internet, television, or radio.

Whether you’re at home or work, in a car, flying in a plane, riding on a boat or your phone, tablet, or laptop, you live in a sea of information.

You cannot escape the reach of content unless you travel to a remote part of the world without access to the Internet, television, or radio.

That’s not all.

Your church’s digital presence is continuously vying for more content.

From your church’s website, social media accounts, emails, to bulletins, announcements, and sermons, you and your church are pressured to create content.

For your church to consistently create content that reaches your intended audience and leads them to take action, you will need to create a content strategy.

Developing a content strategy sounds challenging and time-consuming on the surface, but it’s an easy concept to grasp and implement.

Here are three steps you need to take to create your church’s content strategy.

#1. Prepare

Before you do anything else, take the time to lay a solid foundation for your content strategy by answering these two questions:

1. What are your top 3–5 goals?

2. Who is the primary audience you are trying to reach?

#2. Plan

You will be tempted to skip directly to starting a new Facebook Page or account on Snapchat, but don’t. Starting directly with the tactics you want to use is like throwing mud on the wall with the hopes that something will stick.

Before lobbing random blogs of mud on the wall, take these two necessary steps before you produce one more shred of content:

1. Determine what channels you need to use to reach your audience — e.g., website, Facebook, Instagram

2. Develop a plan that includes what content you will create for what channel and when you will publish it

By creating a plan, you'll be able to focus on increasing blog traffic and creating awareness of your church in your community.

#3. Produce

Looking at the plan you just created on paper can be overwhelming.

From creating content for your website, social media accounts, and more, you have your work cut out for you. Thankfully, you don’t have to create everything from scratch.

Every week, your pastor’s sermon will produce a tremendous amount of content. Here are seven ways you can repurpose a sermon into different types of content.

Your turn

These three steps are the building blocks to developing an effective content strategy for your church.

After you have these pillars in place, you can build upon this foundation by polishing your content strategy.

In other words, measure how well your activity is doing and adapt your plan as you move forward.

H1 What’s a Rich Text element?

H2 What’s a Rich Text element?

H3 What’s a Rich Text element?

H4 What’s a Rich Text element?

H5 What’s a Rich Text element?
H6 What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

H4 Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

H4 How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List Item 1
  • List Item 2
  • List Item 3

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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How to Create a Content Strategy That Drives People to Your Church

How to Create a Content Strategy That Drives People to Your Church

Content possesses a God-like characteristic in its presence.

Show notes

Whether you’re at home or work, in a car, flying in a plane, riding on a boat or your phone, tablet, or laptop, you live in a sea of information.

You cannot escape the reach of content unless you travel to a remote part of the world without access to the Internet, television, or radio.

That’s not all.

Your church’s digital presence is continuously vying for more content.

From your church’s website, social media accounts, emails, to bulletins, announcements, and sermons, you and your church are pressured to create content.

For your church to consistently create content that reaches your intended audience and leads them to take action, you will need to create a content strategy.

Developing a content strategy sounds challenging and time-consuming on the surface, but it’s an easy concept to grasp and implement.

Here are three steps you need to take to create your church’s content strategy.

#1. Prepare

Before you do anything else, take the time to lay a solid foundation for your content strategy by answering these two questions:

1. What are your top 3–5 goals?

2. Who is the primary audience you are trying to reach?

#2. Plan

You will be tempted to skip directly to starting a new Facebook Page or account on Snapchat, but don’t. Starting directly with the tactics you want to use is like throwing mud on the wall with the hopes that something will stick.

Before lobbing random blogs of mud on the wall, take these two necessary steps before you produce one more shred of content:

1. Determine what channels you need to use to reach your audience — e.g., website, Facebook, Instagram

2. Develop a plan that includes what content you will create for what channel and when you will publish it

By creating a plan, you'll be able to focus on increasing blog traffic and creating awareness of your church in your community.

#3. Produce

Looking at the plan you just created on paper can be overwhelming.

From creating content for your website, social media accounts, and more, you have your work cut out for you. Thankfully, you don’t have to create everything from scratch.

Every week, your pastor’s sermon will produce a tremendous amount of content. Here are seven ways you can repurpose a sermon into different types of content.

Your turn

These three steps are the building blocks to developing an effective content strategy for your church.

After you have these pillars in place, you can build upon this foundation by polishing your content strategy.

In other words, measure how well your activity is doing and adapt your plan as you move forward.

video transcript

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