Generosity

8 #GivingTuesday Tips to Inspire Your Church to Give

Does your church need help with #GivingTuesday? Here are 8 tips you can use today.

8 #GivingTuesday Tips to Inspire Your Church to Give
by

Jesse Wisnewski

Giving Tuesday is a movement of generosity sweeping the globe—and your community.

In response to consumerism and to help boost donations to charities, Giving Tuesday started in 2012.

Every year, Giving Tuesday reaches many new givers and the amount of money donated continues to climb. In 2018, $380 million was donated, which marks a significant increase from 2017.

This spike in donations was not a one year fluke.

Based on Giving Tuesday trends, the amount of money raised continues to climb year-over-year. I wouldn’t be surprised if the amount donated this year will surpass $400 million.

As a church leader, #GivingTuesday isn’t an event you can let slip away.

By rallying the support of your church around a charity participating in Giving Tuesday, your church can experience a ripple effect of benefits, including:

If you haven’t previously participated in Giving Tuesday, commit to getting involved this year.

Giving Tuesday takes place the Tuesday after Thanksgiving, which falls after Black Friday and Cyber Monday. This year, #GivingTuesday takes place on December 3.

Don’t worry about not having enough time to make this work

In this post, I’m going to share with you eight #GivingTuesday ideas for your church. At the end, you can also download a free eBook your church can use to create plan.

Let’s get started!

#1. Identify a charity

The first thing you need to do is pick what charity your church will support.

You can partner with a local organization or find a national or international group, like Operation Christmas Child, you can support.

#2. Set a goal

How much money do you want to raise?

Is there a physical project you can support?

Can you collaborate with a local charity?

After you’ve identified a charity, decide how your church can serve this organization. If you’re able, contact the charity you’re going to support and ask what is the best way you can help them.

#3. Get people on board

Rally your church around the charity you support.

To connect with your church and community, you can ...

Whatever you do, just don’t wait until the Sunday before #GivingTuesday to get people excited. It’s best to remind your church often ahead of time to prepare them for action.

Need help promoting #GivingTuesday?

Check out How to Quickly Create a Communication Strategy for Your Church.

#4. Make giving digital

GivingTuesday takes place on Tuesday.

I know I’m stating the obvious, but since this day occurs during the week, receiving cash or check donations will be challenging.

To make this work, you’ll need to lead your church to donate online.

With Tithe.ly, we make this super easy.

In 5 minutes, you can sign up for a free account and be ready for #GivingTuesday.

If you’re raising financial support for a charity, then, on #GivingTuesday, you’ll need to encourage your church to use …

We’ll cover a plan in detail below. But think ahead of what you’ll need to share with people in person and online to compel them to give.

#5. Send updates

Keep the vision in front of your church from beginning to end.

Let them know where you’re at and how everyone can help meet your goal.

Most importantly, let your church specifically know how their donations will benefit people through the charity you’re supporting.

For example:

  • Will you raise enough money to fund a water well to provide clean water for a community of 200 people?
  • Will your financial support provide clothing, food, or shelter for the homeless or those in need?
  • Are you raising financial support to provide Christmas gifts for children?

Help your church see how their financial contributions will be used to bless others.

#6. Leverage social media

#GivingTuesday is more than broadcasting promotional messages—you want to engage with people, too.

Encourage people to give.

Let donors know you’re thankful.

Share regular updates throughout the day.

Respond to posts and comments.

This takes time, so delegate this task to a volunteer or staff member dedicated to staying in touch with people on social media. This doesn’t have to be an all-day event. At a minimum, have someone review posts and comments once in the morning, afternoon, and evening.

#7. Create an incentive

Do you have the ability to provide a matching donation?

Will your pastor or church leader do something if a certain level of giving is matched — e.g., dunk tank?

These two ideas will get the creative juices flowing.

The main thing is to brainstorm ways your congregation can be encouraged to donate.

#8. Demonstrate donating

On Giving Tuesday, lead your church in making a donation.

The best way to do this is to demonstrate how easy it is to make a donation. Whether you do this on the Sunday before Giving Tuesday, record a video to share on social media, or use a Facebook Live to spread the word, show people how easy it is (ahem! with Tithe.ly) to make a mobile or online donation.

After the demonstration, remind people who you’re supporting and how their financial contributions will help others. If you share this on social media, be sure to include this note in the description of your post, too.

Plan for #GivingTuesday

Participating in #GivingTuesday can feel overwhelming.

Its after Thanksgiving, and right before Christmas.

Good timing, right?

But don’t let this become a heavy burden to carry.

#GivingTuesday can be a ton of fun for you and your church.

It’s an easy way for your congregation to help people through supporting a local or national charity.

To make it super easy to participate, we partnered with our good friends at Generis to create the #GivingTuesday Toolkit for Churches.


In this toolkit, you’ll learn:

  • The 5-reasons why your church should join this giving movement
  • 3 simple steps to creating a promotional campaign
  • The must-have technology for compelling people to give
  • 3 storytelling tips to capture the heart of donors
  • 2 easy ways to turn first-time givers into recurring givers

Click here to get a free copy of the #GivingTuesday Toolkit for Churches.

Why Write Church Donation Letters?

In a previous blog post, I shared the different ways your church can thank donors—from automated emails to year-end giving reports. Printed donation letters also play an essential role in your church’s stewardship efforts.

Donation letters are the Swiss Army knife of your church’s gratitude arsenal. It may not be the most powerful—but it’s versatile, handy, and gets used often.

Your basic church donation letter can serve many different purposes, including:

  • Acknowledging that you received a donation
  • Thanking the giver for being generous with their finances
  • Sharing other ways the person can support your church
  • Allowing the donor to write the gift off on their taxes
  • Encouraging supporters to make recurring donations
  • Requesting future donations from church members

A single, well-crafted donation letter can pull together several of these things simultaneously. Better donation letters lead to more giving, which leads to more donation letters—thus creating a cycle of on-going church generosity.

Church Donation Letter Samples

Here’s the good news—you don’t have to write an individualized letter for every person who gives to your church. That would be tough to do for even smaller churches. And most donors don’t expect you to. They’d rather you be putting their gift to better use in the community, instead of ceaselessly writing thank you notes.

With the possible exception of some unique circumstances, your church can use template language for the majority of your church donation letters. You’ll have to add in custom details like the donor’s name and gift amount, but you can write everything else in advance.  

To make this even easier on you, here are a few basic church donation letter templates you can copy and paste. Keep in mind that not all of these have to be in print—you could just as easily turn some of these samples into email appeals.

1. Donation Acknowledgment Letter

The Donation Acknowledgement Letter is a basic way you can confirm and affirm a monetary gift to your church. Sending these is standard practice in church and nonprofit culture.

Dear [first name],
I want to personally thank you for your donation of [gift amount] to [church name]. We’re honored you would bless us with your generosity. Donations like yours make a big difference in the work our church is doing in the community.
Without givers like you, our church can’t have an impact or influence in our community. With your support, we’re partnering with local nonprofits, sending out global mission trips, and hosting small groups on topics that help real people like you. Together, we can make a difference.
Because we’re a tax-exempt nonprofit, you also get to write this donation off on your taxes. This letter serves as official proof of your donation, so keep it in your records come tax season. At the end of the year, we’ll also send you an annual recap with how much you’ve given to the church.
Thank you for supporting [church name]!
Sincerely,
[your name]

2. Donation Request Letter

Not every church member realizes the importance of giving, or understand Bible verses about tithing and giving.  So a Donation Request Letter helps to spread that awareness and encourage a spirit of generosity.

Dear [first name],
How are the finances in your household? That was a rhetorical question, so you don’t have to answer—besides, this is a letter so we wouldn’t hear you anyway. But we still want you to think about that question.
Money is a uniquely human issue, one we all struggle with to one degree or another. Even if you’re financially blessed, you still have the burden of stewarding your money wisely. And we believe that one of the best ways to invest your money is into the local church.
Tithing (giving 10% of your income) on a regular basis not only supports the work we do at [church name]. It doesn’t just support local missions and community growth. It also shows an obedience to God by making his work a financial priority in your life.
So if you find yourself ready to put God first in both your heart and your wallet, we encourage you to make a one-time gift or sign up to make recurring donations. That way, you won’t have to ever wonder again about the financial status of your household.
Sincerely,
[your name]

3. Monthly Giving Letter

Many church donations aren’t just one-time gifts. Plenty of givers contribute monthly—and that should be acknowledged.

Use this template to correspond with recurring givers.  

Dear [first name],
Thank you for being an active and faithful member of our church community. By giving to our church on a monthly basis, you’re showing that our church has a meaningful place in your heart. We just wanted to write this to let you know that you’re in our heart, too.
Donating to the church monthly allows us to preach the gospel, make disciples, and support others in our community who need help. Others like the local food bank and the nearby homeless shelter. We’re answering the cry of the needy, and it’s all thanks to contributors like you.
We earnestly appreciate your ongoing support and want to let you know we’re here for you. If there’s ever anything we can do for you and your family, don’t hesitate to reach out. You are a valued member of our church family. And you’re financial support is making a difference.
Sincerely,
[your name]

4. Year-End Giving Letter

At the end of each year, it’s customary to give your church supporters a summary of their gifts. The primary reason is for tax purposes, but it’s also a way to recap everything your church has done over the past year with their support.

Dear [first name],
You’re getting this letter because you gave to [church name] at some point during the past year. That might have been a one-time gift, or recurring donations. Either way, we want to thank you for your generous support. Every contribution helps.
One of the official reasons for this letter is for tax purposes. That’s right—you get to write these donations off on your taxes. Which is why we’ve included a summary of all the contributions you’ve made to our church this year.
But the other reason for this letter is to let you know what we’ve done with the money you gave. We take stewardship very seriously, which means we value spending our time and resources wisely.
During the year, our church supported local nonprofits, sent global missions teams, and baptised quite a few people. It was a great year for us—thanks in large part to donors like you.
So thank you for your support of our church, and we hope you’ll consider continuing to contribute to our mission in the coming year.
Sincerely,
[your name]  

5. Church Fundraising Letter

Sometimes you need to make a more significant financial push using tried and true church fundraising ideas. Some churches call this a Stewardship Campaign or a Church Capital Campaign. Either way, the goal is to raise a certain amount of money for a big project. And typically, a solid letter of appeal is an integral part of that.

Dear [first name],
God has a plan for everyone and everything. That includes you, and it includes [church name]. None of us can fully know God’s plan—the best we can do is pray and listen for clarity. Our church leadership has been doing just that and are excited to announce our latest church project.
[Detail the outline of the major church project—this could include a building campaign, or raising support for a global mission trip. Anything specific to your church that requires a fundraising letter. Be sure to include a fundraising goal so everyone knows what you’re shooting for.]
But we can’t pull this off without your support. Whether you give to the church on a regular basis, or just attend on occasion, we’re asking you to consider contributing to this massive undertaking prayerfully. It’s something we need our entire church community’s help with.
Even if you can’t make a large gift, know that every little bit helps. It’s more about coming together as a community united behind a common cause. We hope that you’ll consider making a donation towards this great step forward that we’re making together.
Sincerely,
[your name]

Tips when writing church donation letters

It’s not enough to just copy and paste this content and send away. The key to an effective church donation letter is a touch of personalization. Follow these tips to take your donation letters to the next level:

  • Examples: Add specific examples of how your church will use the donation. Tell a story about the work your church is doing in the community and connect that with giving.
  • Personalization: For regular donors, don’t be afraid to add a short, handwritten personal note. This shows that you’ve singled them out with praise.
  • Timeliness: Sending donation letters quickly reminds people you’re thankful for them. But this also takes organization and efficiency. All the more reason to use pre-written templates.
  • Storytelling: Everything is better with stories—including donation letters. Weave in a specific narrative of how your church is making a difference and how the money will be used.

There’s no one right or wrong way to write a donation letter or request contributions. You’ve got to do what is right for your church and congregation. But if you stick to these general tips, you’ll probably start to see some traction when it comes to giving.

What’s next?

Most people don’t love talking about money in church. But it’s a necessary and vital part of your church. And maximizing your efforts when it comes to donation letters will help make those conversations more comfortable. So what do you do next to put this into effect?

  • Customize these letters: Take the samples above and make them work for your church. Personalize the content. Remove the stuff that doesn’t sound genuine and add in stuff that does. Remember that these are just a starting point.
  • Create some systems: Develop processes that make it easy for you to replicate sending donation letters. Use a letter template that allows you to drop in names and details. Then develop guidelines for when these letters will be sent out.
  • Empower a champion: Find out who is going to be responsible for making these letters happen. Rather than thinking of this as adding more work to their plate, think about how you can elevate their work. This could be a staff member, or a volunteer.
  • Start sending: All of this will be for nothing if you don’t actually send out the letters. Take the time to get it right and get them into the hands of your church donors.

And if you’re looking for ways to grow your church’s giving capacity, Tithely can help.

We provide several different ways your church members can support your church financially—from online giving, text to give solutions, and giving kiosks.

Tithely’s systems make it as easy as possible for people to give to your church. Now all you need to start doing is generating a culture of gratitude. There’s nothing standing in your way. Go unleash generosity in your church.

How does your church use donation letters to spread generosity? Share your thoughts in the comments below!

Editor's Note: This is a guest post from Robert Carnes. Robert is a writer and storyteller. He's the author of The Original Storyteller: Become a Better Storyteller in 30 Days. A former church communicator and nonprofit marketer, Robert works as a managing editor for Orange in Atlanta.

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8 #GivingTuesday Tips to Inspire Your Church to Give