Church Giving During COVID: Reasons for Optimism
God’s people are still giving, churches are learning from this pandemic, and God is still faithful.
October 26, 2020
Giving is not limited to your offering and it’s not confined to Sundays.
The people in your church prefer to give in a variety of ways, and, as we’ll see below, most giving actually takes place during the week—not just on Sundays.
Consistent giving reminders is crucial to ongoing giver engagement.
To engage the givers in your church, you need to have a plan in place to connect with them in a variety of ways during the week.
In this post, I’m going to share with you five ways you can engage givers in your church, including:
Here we go!
Does your church use a projector during your worship service? If so, you can easily encourage the members of your church to give by sharing a graphic displaying the different ways people can give.
Here’s a customizable graphic we designed for churches who use Tithe.ly:
You can use a graphic like this during your offering or you can include it as a slide before and after your worship service.
Sharing this type of graphic will remind the members of your church the different ways they can give.
Need graphics, slides, or videos to promote giving in your church? Feel free to use these editable resources at Tithe.ly Launch Resources.
If I were a gambling man, I’d wager your church uses a bulletin for your worship service. Most churches do, and for good reason, too.
A bulletin is a one-stop shop to sharing info about your church, what to expect during your worship service, or if there are any upcoming events.
In your bulletin, considering including information on the ways people can give or a graphic like the one above in your bulletin. When you do this, assume everyone reading your bulletin doesn’t know the different ways they can give or even how to give. Making this assumption will ensure you provide clear instructions for any newbies.
Did you know that Sunday isn’t the only day of the week people give?
In a study conducted by Tithe.ly, we discovered that a large percentage of giving takes place on Sundays (33%). But—to our surprise—we found out that 67% of giving happens throughout the week for churches who offer online giving and mobile giving.
Here’s the deal: You need to engage the members of your church during the week about giving. Thankfully, you don’t have to call everyone in your church or send them a postcard. You can easily connect with them on social media.
Social media is your community’s new water cooler where people share their opinions or latest happenings. It’s where they go to connect with their family, friends, and their church.
During the week, consider posting giving reminders and celebrate the generosity of your church on Facebook, Twitter, and Instagram.
Here are examples from different local churches who use Tithe.ly.
Does your church send email newsletters?
Do you email your congregation about ministry campaigns or special offerings?
In all relevant email communications to your church, include giving instructions and reminders.
You don’t have to make this a big deal or the main point in your email. Adding a subtle reminder or postscript (P.S.) is all you may need to do.
Don’t overlook your church’s website as a way of leading people to give. Your church’s website is used by many of your members during the week and it’s also one of the ways people prefer to give.
When you look at the way people prefer to give, digital is becoming the new normal. Here are some statics we pulled together at Tithe.ly:
If you don’t showcase giving on your website, then you’re not serving your people well and potentially losing givers.
To increase giving online, you need to start by prominently displaying a “giving” button your church’s website. Here are examples from a variety of churches we love:
For more info on increasing online giving in your church, be sure to check out this helpful article: 9 Proven Strategies to Increase Online Giving in Your Church.
Are you ready to engage givers in your church every day of the week?
To help you get started, there’s really only one step you need to take at this point:
Use the tactics above and make a plan to engage the givers in your church during the week.
All you need to do is answer these five questions:
After answering these questions, you’ll know what you need to do next to engage givers during the week.
What have you found helpful in connecting with your church during the week? Share your experience in the comments below!