Generosity

5 Ways to Engage Givers in Your Church Every Day of the Week

Generosity

5 Ways to Engage Givers in Your Church Every Day of the Week

Giving is not limited to your offering and it’s not confined to Sundays.

The people in your church prefer to give in a variety of ways, and, as we’ll see below, most giving actually takes place during the week—not just on Sundays.

Consistent giving reminders is crucial to ongoing giver engagement.

To engage the givers in your church, you need to have a plan in place to connect with them in a variety of ways during the week.

In this post, I’m going to share with you five ways you can engage givers in your church, including:

  1. Graphics
  2. Bulletins
  3. Social media
  4. Emails
  5. Websites

Here we go!

#1. Use a church offering graphic

Does your church use a projector during your worship service? If so, you can easily encourage the members of your church to give by sharing a graphic displaying the different ways people can give.

Here’s a customizable graphic we designed for churches who use Tithe.ly:

You can use a graphic like this during your offering or you can include it as a slide before and after your worship service.

Sharing this type of graphic will remind the members of your church the different ways they can give.

Need graphics, slides, or videos to promote giving in your church? Feel free to use these editable resources at Tithe.ly Launch Resources.

#2. Update your bulletin

If I were a gambling man, I’d wager your church uses a bulletin for your worship service. Most churches do, and for good reason, too.

A bulletin is a one-stop shop to sharing info about your church, what to expect during your worship service, or if there are any upcoming events.

In your bulletin, considering including information on the ways people can give or a graphic like the one above in your bulletin. When you do this, assume everyone reading your bulletin doesn’t know the different ways they can give or even how to give. Making this assumption will ensure you provide clear instructions for any newbies.

#3. Share reminders on social Media

Did you know that Sunday isn’t the only day of the week people give?

In a study conducted by Tithe.ly, we discovered that a large percentage of giving takes place on Sundays (33%). But—to our surprise—we found out that 67% of giving happens throughout the week for churches who offer online giving and mobile giving.

Here’s the deal: You need to engage the members of your church during the week about giving. Thankfully, you don’t have to call everyone in your church or send them a postcard. You can easily connect with them on social media.  

Social media is your community’s new water cooler where people share their opinions or latest happenings. It’s where they go to connect with their family, friends, and their church.

During the week, consider posting giving reminders and celebrate the generosity of your church on Facebook, Twitter, and Instagram.

Here are examples from different local churches who use Tithe.ly.

Facebook

Twitter

Instagram

Related: How to Create Your Church’s Social Media Strategy in Minutes

#4. Send emails

Does your church send email newsletters? 

Do you email your congregation about ministry campaigns or special offerings?

In all relevant email communications to your church, include giving instructions and reminders.

You don’t have to make this a big deal or the main point in your email. Adding a subtle reminder or postscript (P.S.) is all you may need to do.

#5. Update your church’s website

Don’t overlook your church’s website as a way of leading people to give. Your church’s website is used by many of your members during the week and it’s also one of the ways people prefer to give.

When you look at the way people prefer to give, digital is becoming the new normal. Here are some statics we pulled together at Tithe.ly:

If you don’t showcase giving on your website, then you’re not serving your people well and  potentially losing givers.

To increase giving online, you need to start by prominently displaying a “giving” button your church’s website. Here are examples from a variety of churches we love:

For more info on increasing online giving in your church, be sure to check out this helpful article: 9 Proven Strategies to Increase Online Giving in Your Church.

Your turn

Are you ready to engage givers in your church every day of the week?

To help you get started, there’s really only one step you need to take at this point:

Use the tactics above and make a plan to engage the givers in your church during the week.

All you need to do is answer these five questions:

  1. Do you have a church offering graphic?
  2. Is giving info included in your bulletin?
  3. Have you shared about giving or celebrated generosity on social media?
  4. Do you include mentions about giving in emails?
  5. Does your church’s website have a giving button?

After answering these questions, you’ll know what you need to do next to engage givers during the week.

What have you found helpful in connecting with your church during the week? Share your experience in the comments below!

Expert Tips on How to Effectively Launch a New Online Giving Tool

01
Make it accessible so people can give in the way that is most comfortable to them. Don't make it hard for people to give money.
Some people like to give online, some like mobile, some like text. Whatever they like, let them give in that way if you can.
02
Brady Shearer
www.storytape.com
Talk about it every single week. Consistently promote it on every platform. 
Be patient. We all resist change.
03
Michael Lukaszewski
www.churchfuel.com
Launch it to your staff, your leaders, and your volunteers (in that order) and help those groups use it before you launch it publicly.
04
Teach it in your new member class.
Allow for people to sign-up right on the spot via their mobile phone (or through a laptop or iPad for those that don't have a mobile device handy).
05
Justin Dean
www.thatcc.com
On launch weekend, have volunteers and staff accessible with iPads to walk people through how to set up an account and get recurring giving configured.
06
Daniel Irmler
www.churchhero.com
On a regular basis, tell stories from members who are using and loving it. 
You don't don’t need a big production value shoot. Keep it simple by using an iPhone (horizontal) and a decent mic.
07
Invite your congregation to take out their phones and download the mobile giving app right in the service.
08
Nik Goodner
www.crtvchurch.com
Explain the why behind the change and highlight the benefits of the new system. 
People like to be "on the team".
09
Kevin Ekmark
www.church.org
I always tell people, "you need to clean your house before you invite friends over". It's crucial that your giving platform is easily found, whether it's on the web or in the church. 
On the web, making sure that your website is mobile friendly (Google and Bing both recommend mobile responsive design) can be a huge help. You can also incorporate bots from Facebook or a service like Intercom to help walk people through online giving on your website. When necessary, a human can jump in and help too. This helps complete the process from being found online to completing the online giving.
10
Logan Fields
www.theappguys.org
Tell them the real reasons. Giving members are concerned with what's best for the church and not just what they individually prefer. Transparency.
"This platform will allow us to better manage finances and spend less staff time on the books and more on people." etc. The temptation is to treat members like consumers who we need to impress instead of team members. Treat them like equals who you assume are interested in what's best for the church/ mission and people will likely rise to it.
11
Kenny Jahng
www.kennyjahng.com
Launch a $3.16 campaign. Ask people to all give just $3.16 to a weekly or bi-weekly blessing fund. Then, pick one person or cause to bless IN TOWN and go give that person all the money collected.
  • It could be the all volunteer firefighter squad in town. "We'll take all the $3.16's collected and go buy a meal or treat and drop off for the firefighters who volunteer."
  • It could be a widow the church knows about - bless her with something new for her home or hobby or pets.
  • Single mothers - supply them with a night out. Or pay for a house cleaner or a handyman for a couple of hours.
  • Special needs families - pay for evening out for the parents and child care for the special needs kids so the parents get a break.
  • You can ask for "sponsors" in the future, getting people to nominate good causes (let the youth do this!) and let them deliver the blessing and report back each sunday.
  • You can ask for "sponsors" in the future, getting people to nominate good causes (let the youth do this!) and let them deliver the blessing and report back each sunday.
This works incredibly well because you are teaching generosity / outward posture to your people on a consistent basis and getting people to give on mobile- while making it about PARTICIPATION vs AMOUNT. You'll have people regularly trying out the mobile option as well as pre-register them in the system.

There you have it! Some amazing tips, right?

Which tip stood out the most to you … or looked to be the craziest?! Share with us in the comments below, we’d love to hear from you!

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5 Ways to Engage Givers in Your Church Every Day of the Week

Tithe.ly

Tithe.ly powers mobile, text, and web giving for
churches and ministries.

LEARN MORE
Sign Up