10 Ways to Maximize Your Year-End Offering
Year-end giving is a crucial time for your church. Here are 10 ways you can maximize end of the year giving in your church.
November 14, 2019
Learn five ways you can engage givers in your church throughout the week.
April 30, 2018
Giving is not limited to your offering and it’s not confined to Sundays.
The people in your church prefer to give in a variety of ways, and, as we’ll see below, most giving actually takes place during the week—not just on Sundays.
Consistent giving reminders is crucial to ongoing giver engagement.
To engage the givers in your church, you need to have a plan in place to connect with them in a variety of ways during the week.
In this post, I’m going to share with you five ways you can engage givers in your church, including:
Here we go!
Does your church use a projector during your worship service? If so, you can easily encourage the members of your church to give by sharing a graphic displaying the different ways people can give.
Here’s a customizable graphic we designed for churches who use Tithe.ly:
You can use a graphic like this during your offering or you can include it as a slide before and after your worship service.
Sharing this type of graphic will remind the members of your church the different ways they can give.
Need graphics, slides, or videos to promote giving in your church? Feel free to use these editable resources at Tithe.ly Launch Resources.
If I were a gambling man, I’d wager your church uses a bulletin for your worship service. Most churches do, and for good reason, too.
A bulletin is a one-stop shop to sharing info about your church, what to expect during your worship service, or if there are any upcoming events.
In your bulletin, considering including information on the ways people can give or a graphic like the one above in your bulletin. When you do this, assume everyone reading your bulletin doesn’t know the different ways they can give or even how to give. Making this assumption will ensure you provide clear instructions for any newbies.
Did you know that Sunday isn’t the only day of the week people give?
In a study conducted by Tithe.ly, we discovered that a large percentage of giving takes place on Sundays (33%). But—to our surprise—we found out that 67% of giving happens throughout the week for churches who offer online giving and mobile giving.
Here’s the deal: You need to engage the members of your church during the week about giving. Thankfully, you don’t have to call everyone in your church or send them a postcard. You can easily connect with them on social media.
Social media is your community’s new water cooler where people share their opinions or latest happenings. It’s where they go to connect with their family, friends, and their church.
During the week, consider posting giving reminders and celebrate the generosity of your church on Facebook, Twitter, and Instagram.
Here are examples from different local churches who use Tithe.ly.
Does your church send email newsletters?
Do you email your congregation about ministry campaigns or special offerings?
In all relevant email communications to your church, include giving instructions and reminders.
You don’t have to make this a big deal or the main point in your email. Adding a subtle reminder or postscript (P.S.) is all you may need to do.
Don’t overlook your church’s website as a way of leading people to give. Your church’s website is used by many of your members during the week and it’s also one of the ways people prefer to give.
When you look at the way people prefer to give, digital is becoming the new normal. Here are some statics we pulled together at Tithe.ly:
If you don’t showcase giving on your website, then you’re not serving your people well and potentially losing givers.
To increase giving online, you need to start by prominently displaying a “giving” button your church’s website. Here are examples from a variety of churches we love:
For more info on increasing online giving in your church, be sure to check out this helpful article: 9 Proven Strategies to Increase Online Giving in Your Church.
Are you ready to engage givers in your church every day of the week?
To help you get started, there’s really only one step you need to take at this point:
Use the tactics above and make a plan to engage the givers in your church during the week.
All you need to do is answer these five questions:
After answering these questions, you’ll know what you need to do next to engage givers during the week.
What have you found helpful in connecting with your church during the week? Share your experience in the comments below!
In a previous blog post, I shared the different ways your church can thank donors—from automated emails to year-end giving reports. Printed donation letters also play an essential role in your church’s stewardship efforts.
Donation letters are the Swiss Army knife of your church’s gratitude arsenal. It may not be the most powerful—but it’s versatile, handy, and gets used often.
Your basic church donation letter can serve many different purposes, including:
A single, well-crafted donation letter can pull together several of these things simultaneously. Better donation letters lead to more giving, which leads to more donation letters—thus creating a cycle of on-going church generosity.
Here’s the good news—you don’t have to write an individualized letter for every person who gives to your church. That would be tough to do for even smaller churches. And most donors don’t expect you to. They’d rather you be putting their gift to better use in the community, instead of ceaselessly writing thank you notes.
With the possible exception of some unique circumstances, your church can use template language for the majority of your church donation letters. You’ll have to add in custom details like the donor’s name and gift amount, but you can write everything else in advance.
To make this even easier on you, here are a few basic church donation letter templates you can copy and paste. Keep in mind that not all of these have to be in print—you could just as easily turn some of these samples into email appeals.
The Donation Acknowledgement Letter is a basic way you can confirm and affirm a monetary gift to your church. Sending these is standard practice in church and nonprofit culture.
Dear [first name],
I want to personally thank you for your donation of [gift amount] to [church name]. We’re honored you would bless us with your generosity. Donations like yours make a big difference in the work our church is doing in the community.
Without givers like you, our church can’t have an impact or influence in our community. With your support, we’re partnering with local nonprofits, sending out global mission trips, and hosting small groups on topics that help real people like you. Together, we can make a difference.
Because we’re a tax-exempt nonprofit, you also get to write this donation off on your taxes. This letter serves as official proof of your donation, so keep it in your records come tax season. At the end of the year, we’ll also send you an annual recap with how much you’ve given to the church.
Thank you for supporting [church name]!
Not every church member realizes the importance of giving, or understand Bible verses about tithing and giving. So a Donation Request Letter helps to spread that awareness and encourage a spirit of generosity.
Dear [first name],
How are the finances in your household? That was a rhetorical question, so you don’t have to answer—besides, this is a letter so we wouldn’t hear you anyway. But we still want you to think about that question.
Money is a uniquely human issue, one we all struggle with to one degree or another. Even if you’re financially blessed, you still have the burden of stewarding your money wisely. And we believe that one of the best ways to invest your money is into the local church.
Tithing (giving 10% of your income) on a regular basis not only supports the work we do at [church name]. It doesn’t just support local missions and community growth. It also shows an obedience to God by making his work a financial priority in your life.
So if you find yourself ready to put God first in both your heart and your wallet, we encourage you to make a one-time gift or sign up to make recurring donations. That way, you won’t have to ever wonder again about the financial status of your household.
Many church donations aren’t just one-time gifts. Plenty of givers contribute monthly—and that should be acknowledged.
Use this template to correspond with recurring givers.
Dear [first name],
Thank you for being an active and faithful member of our church community. By giving to our church on a monthly basis, you’re showing that our church has a meaningful place in your heart. We just wanted to write this to let you know that you’re in our heart, too.
Donating to the church monthly allows us to preach the gospel, make disciples, and support others in our community who need help. Others like the local food bank and the nearby homeless shelter. We’re answering the cry of the needy, and it’s all thanks to contributors like you.
We earnestly appreciate your ongoing support and want to let you know we’re here for you. If there’s ever anything we can do for you and your family, don’t hesitate to reach out. You are a valued member of our church family. And you’re financial support is making a difference.
At the end of each year, it’s customary to give your church supporters a summary of their gifts. The primary reason is for tax purposes, but it’s also a way to recap everything your church has done over the past year with their support.
Dear [first name],
You’re getting this letter because you gave to [church name] at some point during the past year. That might have been a one-time gift, or recurring donations. Either way, we want to thank you for your generous support. Every contribution helps.
One of the official reasons for this letter is for tax purposes. That’s right—you get to write these donations off on your taxes. Which is why we’ve included a summary of all the contributions you’ve made to our church this year.
But the other reason for this letter is to let you know what we’ve done with the money you gave. We take stewardship very seriously, which means we value spending our time and resources wisely.
During the year, our church supported local nonprofits, sent global missions teams, and baptised quite a few people. It was a great year for us—thanks in large part to donors like you.
So thank you for your support of our church, and we hope you’ll consider continuing to contribute to our mission in the coming year.
Sometimes you need to make a more significant financial push using tried and true church fundraising ideas. Some churches call this a Stewardship Campaign or a Church Capital Campaign. Either way, the goal is to raise a certain amount of money for a big project. And typically, a solid letter of appeal is an integral part of that.
Dear [first name],
God has a plan for everyone and everything. That includes you, and it includes [church name]. None of us can fully know God’s plan—the best we can do is pray and listen for clarity. Our church leadership has been doing just that and are excited to announce our latest church project.
[Detail the outline of the major church project—this could include a building campaign, or raising support for a global mission trip. Anything specific to your church that requires a fundraising letter. Be sure to include a fundraising goal so everyone knows what you’re shooting for.]
But we can’t pull this off without your support. Whether you give to the church on a regular basis, or just attend on occasion, we’re asking you to consider contributing to this massive undertaking prayerfully. It’s something we need our entire church community’s help with.
Even if you can’t make a large gift, know that every little bit helps. It’s more about coming together as a community united behind a common cause. We hope that you’ll consider making a donation towards this great step forward that we’re making together.
It’s not enough to just copy and paste this content and send away. The key to an effective church donation letter is a touch of personalization. Follow these tips to take your donation letters to the next level:
There’s no one right or wrong way to write a donation letter or request contributions. You’ve got to do what is right for your church and congregation. But if you stick to these general tips, you’ll probably start to see some traction when it comes to giving.
Most people don’t love talking about money in church. But it’s a necessary and vital part of your church. And maximizing your efforts when it comes to donation letters will help make those conversations more comfortable. So what do you do next to put this into effect?
And if you’re looking for ways to grow your church’s giving capacity, Tithely can help.
Tithely’s systems make it as easy as possible for people to give to your church. Now all you need to start doing is generating a culture of gratitude. There’s nothing standing in your way. Go unleash generosity in your church.
How does your church use donation letters to spread generosity? Share your thoughts in the comments below!
Editor's Note: This is a guest post from Robert Carnes. Robert is a writer and storyteller. He's the author of The Original Storyteller: Become a Better Storyteller in 30 Days. A former church communicator and nonprofit marketer, Robert works as a managing editor for Orange in Atlanta.