Health and Growth

How to Create a Communications Strategy in Minutes

4 tips to boost attendance and engagement at your next church event.

How to Create a Communications Strategy in Minutes

Jesse Wisnewski

Reaching people with your message is easier said than done.

The people you are trying to reach are bombarded with a slew of messages every day—from text messages, and emails, to social media, and advertisements.

They are swimming in a sea of information.

To cut through the noise and clutter and rise above it, you don't need an uber creative idea or a multimillion dollar budget. All your church needs is a communication strategy. Sound challenging? Meh. Stick around and we'll talk about four questions you need to answer to develop a communication strategy.

Here are four questions you need to answer to develop a communication strategy for any event in your church.

1. What do I need to share?

The first step you need to take in improving your church's communication is to determine what you're sharing.

Do you need to let the people in your community know about your weekend worship services?

Do you need to encourage more people within your church to join a small group?

Is there a special event taking place that people within and outside of your church need to know about?

Before you share anything with someone in your church or community, you need to clarify what it is they need to know. Here are some details you need to keep in mind as well:

What is the date?

What is the time?

What is the location?

Outside of this, other details to think about, especially for events, is whether or not someone needs to RSVP or if they need to bring anything with them.

2. Who needs to know?

Who needs to hear about what you have to say?

If you're talking about worship services, then it's important to not only keep your church informed, but to inform your community, as well.

If you're promoting small groups, and this is a ministry primarily targeted to church members or visitors.

Now, if you're organizing a special event for the community, then you need to think about how you best position your message for them.

The following questions will help you to clarify your target audience a little better.

What is their gender?

How old are they?

What is their profession?

What is their level of education?

How will they talk about this event?

These are just some preliminary questions you can ask, but they will serve you as a launching pad to defining your audience.

3. Where are they?

Where are the people you are trying to reach?

If you're sharing an announcement for your church, then you need to know what channels you can use to reach them, such as weekly announcements, bulletins, and emails.

Now, if you're trying to reach people in your community, what channels do you have available?

Do you have a marquee you can use?

Are there businesses in your community where you can sign up posters promoting an event?

Are there neighborhoods you can canvas by knocking on their doors?

What social media channels do they use?

Is there a place on your website you can update?

During this step, take your time to focus your message on your target audience that will reach them well. If you're trying to reach people in your community with the message, then it's probably best to make your announcement beyond the four walls of your building.

4. Did anyone listen?

Did you accomplish your goal?

Was the event you needed to promote the attended?

Analyzing your results is an easy step to overlook.

For instance, if you organize a back to school event and your goal was to reach a hundred people in community, was your event attended by this many people?

If not, why not? If so, what were effective strategies you used?

Knowing what does and doesn't work will inform the tactics you use the next time you need to promote an event.


That's it.

This isn't complicated.

When you answer these four questions, you'll be well on your way to promoting any event in your church and reaching your community.

Show Notes

Read the full blog of this episode here:

Today on Modern Church Leader, Marketing Director Jesse Wisnewski explains what your church can do to boost attendance and engagement at your next church event.

Sign up for here:

Never miss a show, subscribe via:

Subscribe for cutting edge tools and strategies for church leaders.

Is your church in financial trouble? Do you wish you had more resources to reach people for Christ?

Subscribe to Modern Church Leader to get daily tips on how to increase giving, remove the stress from managing your church, and grow your church with the latest digital tools.

Grow Your Church For Free With

What is is the global leader in digital giving, church engagement, and church management software. serves over 13,000 churches in 50 countries, and is trusted by churches and ministries such as Hillsong, North Coast Church, Rock Church, and Ravi Zacharias International Ministries.


How to Create a Communications Strategy in Minutes