Your Facebook page is the front door to your church.
Facebook pages really should be about utilizing and storytelling: telling your church who you are and where you're going.
Today I am going to share with you 4 simple ways you can begin using Facebook to strengthen your church’s sense of community and communication.
1. Celebrate what God is doing in the lives of your people.
Celebrate the people that are at your church.
A lot of times, we forget that Facebook is not a bulletin board or billboard; Facebook is a conversation. Social media is social! Let's bring back the conversation and figure out ways to engage.
The more you share stories about human beings in your church, the more they're going to get shared because people love sharing good news about their friends.
One thing I love about Facebook pages is that it's such a great opportunity for you to celebrate what God is doing in the lives of the people of your church.
2. Utilize Facebook groups to enhance connection and communication.
You can create a Facebook page (which most of us are familiar with), but you can also create Facebook groups.
A Facebook page is great for public check-ins, sharing, and updates. Groups, on the other hand, are internally focused.
If you think about the Facebook page as the front door, the Facebook group is your living room. It is the place where you can have a conversation around a topic and explore it in an open atmosphere that emphasizes dialog.
You also cannot typically share things from a group, which makes it more private. Creating ministry groups is a great tool not only for facilitating community, but also for enhancing church communications. If you create pages for different ministries of your church, their reach will be very low–– only 9% of how many people like your page. That means if you've got a thousand likes, only like 90 people are going to see any given post.
With a group that rate is going to be much higher, which makes creating groups for ministries even more important.
Let’s say you create a group for your choir. You could then share choir music or the songs that you're going to be singing next week; maybe you even share what you're all going to be wearing when you sing that Sunday. You could also create weekly topics and ask people, "How can I be praying for you?"
You could do that every week, and then go through and pray with the people who post prayer requests. You'll be so surprised how many other members of the group will join in on that prayer, too. You could create topics about what you are working on, what the church can be doing in the life of your community, or what's going on in the community-life of your church.
One simple way to get the church more involved in your local city is to post a list of events, activities and opportunities happening that week in the area.
3. Niche interest groups create opportunities to share the gospel in relationships formed over a common passion.
Another reason I love groups is that you can create groups for your community that have nothing to do with your church.
You can create groups for hiking, for fishing; groups for anything that your people love doing––then invite others into them. Eventually, this moves the conversation from online to offline. Additionally, it opens an opportunity to share the Gospel through the relationships you’ve created over something that you're all passionate about.
That's what I'm passionate about! I want to enable you to share the Gospel as clearly as you can and to create relationships that aren't awkward, but completely natural. Your relationship may have started online, but it’s not going to end there.
We know that real life-change happens only in the context relationships. You now have the ability to speak into someone's life because you've created a relationship with them––whether it started online or not.
4. Create a simple plan for weekly posting and stick with it!
If you begin using Facebook in these ways, I think you're going to find a lot of engagement from people that really want to join in on the conversation.
If you simply create some weekly topics and stick with them––maybe, Monday is prayer; Wednesday is events in your community; and Friday is what's happening on Sunday––you’ve just provided your church an engaging glimpse of what they have to look forward to this weekend.
Read the full blog of this episode here: https://get.tithe.ly/blog/church-facebook-groups
Today on Modern Church Leader, Katie Allred explains how to use Facebook groups to boost church engagement.
Connect with Katie at katieallred.com.
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