Health and Growth

Get 35X More Reach With This Simple Church Social Media Strategy

Get 35X More Reach With This Simple Church Social Media Strategy
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Let me ask you a question...

If I could prove to you that one simple social media strategy could boost your organic reach by 35X instantly, would you give it a shot?

For most of us, the answer is easy: YES!

But there's a catch...I need to prove that this social strategy will actually work for you.

Here's how I plan on doing that:

First, I'll show you how Community Bible Church used this technique to increase traffic on Facebook by 35X - without spending a dime.

Then, I'll show you how dozens of other churches have used the same strategy to increase their social shares by - on average - 28X, again, all without spending a single dollar.

What's more, I'll share with you how to begin using this simple social strategy in your own church.

Let's dive right in...

The Video Guarantee: The Simple Social Strategy That Works

Churches that succeed on social media do this one thing very well...

They speak the language of the major social platforms.

For example:

Take a look at these recent statistics concerning online video:

  • Social video generates 1200% more shares than text and images combined
  • Video drives a 157% increase in organic traffic from search engines
  • Viewers retain 95% of a message when they watch it on video compared to 10% when reading it in text

When it comes to the languages of social media, video is one of the most important. And, it just so happens to be the foundation for the social media strategy I'm about to share with you.

So what is this simple social strategy? I call it The Video Guarantee.

How does it work?

Simply stated, instead of publishing an image or text-based post, the next time you plan to post on social media, create a video-based post instead.

How can you actually use this?

Well...let's take a look at a specific example from Community Bible Church and see how they used The Video Guarantee strategy to boost their reach on Facebook by 35X.

How Community Bible Church Boosted Their Reach On Facebook By 35X

Let's take a look at a specific example of The Video Guarantee strategy in action.

First up, we have an image-based Facebook post that Community Bible Church published promoting their Family Movie Night event.

This image-based post earned 57 reactions/likes, 0 shares, and 2 comments.

It gets better...

Just one day separated from this post, Community Bible Church then published another Facebook post, promoting the exact same <em>Family Movie Night</em>, except this time, they used a video-based post instead of an image-based post.

The results?

The video-based post earned 158 reactions/likes, 35 shares, and 13 comments.

Remember...both of these posts are promoting the exact same event. And they were posted just one day apart. The only difference is that one used a video and one used an image.

Yet, despite the similarities in subject matter, the video-based post outperformed the image-based post to the tune of:

  • 3X more reactions/likes
  • 35X more shares
  • 7X more comments

Now Let's See RFA Church's Impressive Results

To prove this isn't just a strategy that works for bigger churches, let's take a look at another example. This one comes from RFA Church in Raleigh, North Carolina.

Below you'll find an image-based post RFA Church published on Facebook promoting their summer VBS.

The image-based post earned 6 reactions/likes, 0 shares, and 0 comments.

Three days earlier, RFA Church published a similar post, promoting the exact same VBS, except this time they used a video content instead of an image. Here are the results...

The video-based post earned 18 reactions/likes, 21 shares, and 2 comments.

Again, both of these posts are promoting the exact same event - and just a few days apart. Despite these similarities though, the video-based post outperformed the image-based post by a staggering amount:

  • 3X more reactions/likes
  • 21X more shares
  • 2X more comments

Is That Enough Proof?

Let's be honest...

These are just two handpicked examples. And you can always find isolated examples to prove a point if you look hard enough.

But these two examples are actually just a small part of a complete case study. We analyzed hundreds of Facebook posts from churches of every size, location, and demographic.

And of all the posts that we analyzed, here are the complete results...

Video-based posts outperformed image-based posts of similar subject matter on church Facebook pages to the tune of:

  • 3.25X more reactions/likes
  • 8X more comments
  • 27X more shares

How You Can Use The Video Guarantee Strategy

The Video Guarantee strategy is wildly simple.

Keep doing what you're already doing on Facebook. But, instead of image and text-based posts, swap the images and text out for videos.

When you do this, you can expect to see a huge leap in reach.

That's not all though...

I understand how difficult creating videos can be. To produce a great video you'll to need a certain amount of gear, time, and money.

Good news! There are plenty of options for churches - even if your budget is small or zero.

Here are a couple of those options:

Simply stated, make sure to begin experimenting with The Video Guarantee strategy on Facebook. I guarantee it will be worth your time.

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Guest Author Brady Shearer is the founder of Pro Church Tools and Storytape. Storytape is an unlimited stock video site that gives you access to thousands of 4K video clips on a single monthly subscription.

Why Write Church Donation Letters?

In a previous blog post, I shared the different ways your church can thank donors—from automated emails to year-end giving reports. Printed donation letters also play an essential role in your church’s stewardship efforts.

Donation letters are the Swiss Army knife of your church’s gratitude arsenal. It may not be the most powerful—but it’s versatile, handy, and gets used often.

Your basic church donation letter can serve many different purposes, including:

  • Acknowledging that you received a donation
  • Thanking the giver for being generous with their finances
  • Sharing other ways the person can support your church
  • Allowing the donor to write the gift off on their taxes
  • Encouraging supporters to make recurring donations
  • Requesting future donations from church members

A single, well-crafted donation letter can pull together several of these things simultaneously. Better donation letters lead to more giving, which leads to more donation letters—thus creating a cycle of on-going church generosity.

Church Donation Letter Samples

Here’s the good news—you don’t have to write an individualized letter for every person who gives to your church. That would be tough to do for even smaller churches. And most donors don’t expect you to. They’d rather you be putting their gift to better use in the community, instead of ceaselessly writing thank you notes.

With the possible exception of some unique circumstances, your church can use template language for the majority of your church donation letters. You’ll have to add in custom details like the donor’s name and gift amount, but you can write everything else in advance.  

To make this even easier on you, here are a few basic church donation letter templates you can copy and paste. Keep in mind that not all of these have to be in print—you could just as easily turn some of these samples into email appeals.

1. Donation Acknowledgment Letter

The Donation Acknowledgement Letter is a basic way you can confirm and affirm a monetary gift to your church. Sending these is standard practice in church and nonprofit culture.

Dear [first name],
I want to personally thank you for your donation of [gift amount] to [church name]. We’re honored you would bless us with your generosity. Donations like yours make a big difference in the work our church is doing in the community.
Without givers like you, our church can’t have an impact or influence in our community. With your support, we’re partnering with local nonprofits, sending out global mission trips, and hosting small groups on topics that help real people like you. Together, we can make a difference.
Because we’re a tax-exempt nonprofit, you also get to write this donation off on your taxes. This letter serves as official proof of your donation, so keep it in your records come tax season. At the end of the year, we’ll also send you an annual recap with how much you’ve given to the church.
Thank you for supporting [church name]!
Sincerely,
[your name]

2. Donation Request Letter

Not every church member realizes the importance of giving, or understand Bible verses about tithing and giving.  So a Donation Request Letter helps to spread that awareness and encourage a spirit of generosity.

Dear [first name],
How are the finances in your household? That was a rhetorical question, so you don’t have to answer—besides, this is a letter so we wouldn’t hear you anyway. But we still want you to think about that question.
Money is a uniquely human issue, one we all struggle with to one degree or another. Even if you’re financially blessed, you still have the burden of stewarding your money wisely. And we believe that one of the best ways to invest your money is into the local church.
Tithing (giving 10% of your income) on a regular basis not only supports the work we do at [church name]. It doesn’t just support local missions and community growth. It also shows an obedience to God by making his work a financial priority in your life.
So if you find yourself ready to put God first in both your heart and your wallet, we encourage you to make a one-time gift or sign up to make recurring donations. That way, you won’t have to ever wonder again about the financial status of your household.
Sincerely,
[your name]

3. Monthly Giving Letter

Many church donations aren’t just one-time gifts. Plenty of givers contribute monthly—and that should be acknowledged.

Use this template to correspond with recurring givers.  

Dear [first name],
Thank you for being an active and faithful member of our church community. By giving to our church on a monthly basis, you’re showing that our church has a meaningful place in your heart. We just wanted to write this to let you know that you’re in our heart, too.
Donating to the church monthly allows us to preach the gospel, make disciples, and support others in our community who need help. Others like the local food bank and the nearby homeless shelter. We’re answering the cry of the needy, and it’s all thanks to contributors like you.
We earnestly appreciate your ongoing support and want to let you know we’re here for you. If there’s ever anything we can do for you and your family, don’t hesitate to reach out. You are a valued member of our church family. And you’re financial support is making a difference.
Sincerely,
[your name]

4. Year-End Giving Letter

At the end of each year, it’s customary to give your church supporters a summary of their gifts. The primary reason is for tax purposes, but it’s also a way to recap everything your church has done over the past year with their support.

Dear [first name],
You’re getting this letter because you gave to [church name] at some point during the past year. That might have been a one-time gift, or recurring donations. Either way, we want to thank you for your generous support. Every contribution helps.
One of the official reasons for this letter is for tax purposes. That’s right—you get to write these donations off on your taxes. Which is why we’ve included a summary of all the contributions you’ve made to our church this year.
But the other reason for this letter is to let you know what we’ve done with the money you gave. We take stewardship very seriously, which means we value spending our time and resources wisely.
During the year, our church supported local nonprofits, sent global missions teams, and baptised quite a few people. It was a great year for us—thanks in large part to donors like you.
So thank you for your support of our church, and we hope you’ll consider continuing to contribute to our mission in the coming year.
Sincerely,
[your name]  

5. Church Fundraising Letter

Sometimes you need to make a more significant financial push using tried and true church fundraising ideas. Some churches call this a Stewardship Campaign or a Church Capital Campaign. Either way, the goal is to raise a certain amount of money for a big project. And typically, a solid letter of appeal is an integral part of that.

Dear [first name],
God has a plan for everyone and everything. That includes you, and it includes [church name]. None of us can fully know God’s plan—the best we can do is pray and listen for clarity. Our church leadership has been doing just that and are excited to announce our latest church project.
[Detail the outline of the major church project—this could include a building campaign, or raising support for a global mission trip. Anything specific to your church that requires a fundraising letter. Be sure to include a fundraising goal so everyone knows what you’re shooting for.]
But we can’t pull this off without your support. Whether you give to the church on a regular basis, or just attend on occasion, we’re asking you to consider contributing to this massive undertaking prayerfully. It’s something we need our entire church community’s help with.
Even if you can’t make a large gift, know that every little bit helps. It’s more about coming together as a community united behind a common cause. We hope that you’ll consider making a donation towards this great step forward that we’re making together.
Sincerely,
[your name]

Tips when writing church donation letters

It’s not enough to just copy and paste this content and send away. The key to an effective church donation letter is a touch of personalization. Follow these tips to take your donation letters to the next level:

  • Examples: Add specific examples of how your church will use the donation. Tell a story about the work your church is doing in the community and connect that with giving.
  • Personalization: For regular donors, don’t be afraid to add a short, handwritten personal note. This shows that you’ve singled them out with praise.
  • Timeliness: Sending donation letters quickly reminds people you’re thankful for them. But this also takes organization and efficiency. All the more reason to use pre-written templates.
  • Storytelling: Everything is better with stories—including donation letters. Weave in a specific narrative of how your church is making a difference and how the money will be used.

There’s no one right or wrong way to write a donation letter or request contributions. You’ve got to do what is right for your church and congregation. But if you stick to these general tips, you’ll probably start to see some traction when it comes to giving.

What’s next?

Most people don’t love talking about money in church. But it’s a necessary and vital part of your church. And maximizing your efforts when it comes to donation letters will help make those conversations more comfortable. So what do you do next to put this into effect?

  • Customize these letters: Take the samples above and make them work for your church. Personalize the content. Remove the stuff that doesn’t sound genuine and add in stuff that does. Remember that these are just a starting point.
  • Create some systems: Develop processes that make it easy for you to replicate sending donation letters. Use a letter template that allows you to drop in names and details. Then develop guidelines for when these letters will be sent out.
  • Empower a champion: Find out who is going to be responsible for making these letters happen. Rather than thinking of this as adding more work to their plate, think about how you can elevate their work. This could be a staff member, or a volunteer.
  • Start sending: All of this will be for nothing if you don’t actually send out the letters. Take the time to get it right and get them into the hands of your church donors.

And if you’re looking for ways to grow your church’s giving capacity, Tithely can help.

We provide several different ways your church members can support your church financially—from online giving, text to give solutions, and giving kiosks.

Tithely’s systems make it as easy as possible for people to give to your church. Now all you need to start doing is generating a culture of gratitude. There’s nothing standing in your way. Go unleash generosity in your church.

How does your church use donation letters to spread generosity? Share your thoughts in the comments below!

Editor's Note: This is a guest post from Robert Carnes. Robert is a writer and storyteller. He's the author of The Original Storyteller: Become a Better Storyteller in 30 Days. A former church communicator and nonprofit marketer, Robert works as a managing editor for Orange in Atlanta.

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Get 35X More Reach With This Simple Church Social Media Strategy