Let me ask you a question...
If I could prove to you that one simple social media strategy could boost your organic reach by 35X instantly, would you give it a shot?
For most of us, the answer is easy: YES!
But there's a catch...I need to prove that this social strategy will actually work for you.
Here's how I plan on doing that:
First, I'll show you how Community Bible Church used this technique to increase traffic on Facebook by 35X - without spending a dime.
Then, I'll show you how dozens of other churches have used the same strategy to increase their social shares by - on average - 28X, again, all without spending a single dollar.
What's more, I'll share with you how to begin using this simple social strategy in your own church.
Let's dive right in...
The Video Guarantee: The Simple Social Strategy That Works
Churches that succeed on social media do this one thing very well...
They speak the language of the major social platforms.
Take a look at these recent statistics concerning online video:
- Social video generates 1200% more shares than text and images combined
- Video drives a 157% increase in organic traffic from search engines
- Viewers retain 95% of a message when they watch it on video compared to 10% when reading it in text
When it comes to the languages of social media, video is one of the most important. And, it just so happens to be the foundation for the social media strategy I'm about to share with you.
So what is this simple social strategy? I call it The Video Guarantee.
How does it work?
Simply stated, instead of publishing an image or text-based post, the next time you plan to post on social media, create a video-based post instead.
How can you actually use this?
Well...let's take a look at a specific example from Community Bible Church and see how they used The Video Guarantee strategy to boost their reach on Facebook by 35X.
How Community Bible Church Boosted Their Reach On Facebook By 35X
Let's take a look at a specific example of The Video Guarantee strategy in action.
First up, we have an image-based Facebook post that Community Bible Church published promoting their Family Movie Night event.
This image-based post earned 57 reactions/likes, 0 shares, and 2 comments.
It gets better...
Just one day separated from this post, Community Bible Church then published another Facebook post, promoting the exact same <em>Family Movie Night</em>, except this time, they used a video-based post instead of an image-based post.
The video-based post earned 158 reactions/likes, 35 shares, and 13 comments.
Remember...both of these posts are promoting the exact same event. And they were posted just one day apart. The only difference is that one used a video and one used an image.
Yet, despite the similarities in subject matter, the video-based post outperformed the image-based post to the tune of:
- 3X more reactions/likes
- 35X more shares
- 7X more comments
Now Let's See RFA Church's Impressive Results
To prove this isn't just a strategy that works for bigger churches, let's take a look at another example. This one comes from RFA Church in Raleigh, North Carolina.
Below you'll find an image-based post RFA Church published on Facebook promoting their summer VBS.
The image-based post earned 6 reactions/likes, 0 shares, and 0 comments.
Three days earlier, RFA Church published a similar post, promoting the exact same VBS, except this time they used a video content instead of an image. Here are the results...
The video-based post earned 18 reactions/likes, 21 shares, and 2 comments.
Again, both of these posts are promoting the exact same event - and just a few days apart. Despite these similarities though, the video-based post outperformed the image-based post by a staggering amount:
- 3X more reactions/likes
- 21X more shares
- 2X more comments
Is That Enough Proof?
Let's be honest...
These are just two handpicked examples. And you can always find isolated examples to prove a point if you look hard enough.
But these two examples are actually just a small part of a complete case study. We analyzed hundreds of Facebook posts from churches of every size, location, and demographic.
And of all the posts that we analyzed, here are the complete results...
Video-based posts outperformed image-based posts of similar subject matter on church Facebook pages to the tune of:
- 3.25X more reactions/likes
- 8X more comments
- 27X more shares
How You Can Use The Video Guarantee Strategy
The Video Guarantee strategy is wildly simple.
Keep doing what you're already doing on Facebook. But, instead of image and text-based posts, swap the images and text out for videos.
When you do this, you can expect to see a huge leap in reach.
That's not all though...
I understand how difficult creating videos can be. To produce a great video you'll to need a certain amount of gear, time, and money.
Good news! There are plenty of options for churches - even if your budget is small or zero.
Here are a couple of those options:
- Download affordable, done-for-you stock footage from a platform like Storytape
- Instead of spending money on expensive video lights, try this 100% free lighting technique that anyone can use
- Use DIY tutorials to find alternatives to expensive camera gear - like this one
Simply stated, make sure to begin experimenting with The Video Guarantee strategy on Facebook. I guarantee it will be worth your time.
Guest Author Brady Shearer is the founder of Pro Church Tools and Storytape. Storytape is an unlimited stock video site that gives you access to thousands of 4K video clips on a single monthly subscription.