Frank Barry: All right, here we go. We're live in conference call.
Dean Sweetman: Mate, hey, Happy Thanksgiving.
Frank Barry: Happy Thanksgiving and happy birthday Mr. Sweetman.
Dean Sweetman: Happy Birthday yeah. It's a non exciting number so we won't even talk about it.
Frank Barry: I mean my calendar said, 'cause I get the Facebook update obviously of all my friends' birthdays and it said you're turning 35 today so-
Dean Sweetman: 35 all over again baby. I'll take it, absolutely I'll take it. So welcome everybody. Great to have you here today, a day before Thanksgiving here in the USA. If you're tuning in from Australia or the UK or Canada or any of our other non USA welcome. This is kind of going to be a fun podcast. I got all kinds of activity going on outside my house. If you hear crazy noises, I've got landscape professionals doing some last minute things 'cause we got 30 people coming tomorrow for Thanksgiving.
Frank Barry: As people can probably tell I'm not in the normal office and if I zoomed in really close that's family pictures behind me.
Dean Sweetman: I love it.
Frank Barry: I'm at the in-law's house getting ready for Thanksgiving and I'm not sure how many people will be here. I'm imagining 20 or so.
Dean Sweetman: This is how adaptable we are. Doesn't matter what's going on around about us, we're Tithe.ly TV, rain hail or shine we make it happen.
Frank Barry: It's going down. It's going down. That's right. You might see kids coming in the background. I don't know. I apologize in advance for any distractions.
Dean Sweetman: It's going to be good. Happy Thanksgiving, to all our US guys. We're going to talk a little bit today about being thankful and how that kind of works around generosity, we got some really good practical things that Frank has written up a phenomenal list of things that you can do on a practical level to be thankful, to your congregation to the people who are really make your church or your ministry function. And that's all those generous people that are giving. I just want to touch on a little thing about what you celebrate ... What you prioritize in church is ultimately what you elevate in church. If you're a celebrating baptism ... I remember in our church and my son who's ... I attend his church here in LA, they started doing these kind of unannounced baptisms, they wouldn't even prepare. They just say, "Hey, if you want to be baptized today." And amazingly tons and tons of people would kind of opt in, right?
Dean Sweetman: When you celebrate things like baptism, you're really prioritizing and elevating evangelism and just the excitement around, coming to Christ and getting your life right, and all that good stuff. Communion, when you celebrate communion, you're just throwing that focus on the Lord's Table and making that a big deal in service. When I grew up ... A lot of you might not know, I grew up in the Catholic Church, I went to Catholic school. For all that is, it did give me an incredible kind of sense of awe, and searching and wonder and really was my early kind of years of trying to discover God. I got born again in an evangelical church in Sydney in the early 80s. But we used to do a Communion every week and I loved it-
Frank Barry: We do it every week, actually, in my home church. It's just part of service.
Dean Sweetman: And depending on ... We have every denomination under the sun on the Tithe.ly platform and in the family. Every church does it a little bit different, and that's okay. But when you celebrate Communion, obviously, that's that really big focus around what Jesus did at the cross and all that good stuff. When you celebrate ... And we know this to be true and we believe this and we see the facts. When you celebrate giving, it unleashes generosity and when you move into that whole realm of kind of giving .. Oh, my gosh! I got phones going on. When you move into that -
Frank Barry: We just need a quick pause. Was that an actual landline?
Dean Sweetman: It was.
Frank Barry: You have a plug-in phone in your home?
Dean Sweetman: My wife wanted it. She's like, "I need a landline." I'm like, "Okay." I don't know how to set the thing off though. Anyway, I might just throw it out window. But when you celebrate giving, you're prioritizing and really bringing kind of generosity into the focus.
Frank Barry: Just on that note, my church does ... And a lot of churches do this, we do a yearly missions focused, fundraising thing. We don't really talk about it all year long. But there's a period of time for two, three months where it's the focus, and the church is talking about it a lot. There's a lot of buzz going on, it's talked about from stage. Then we have a goal and we want to raise certain amount of money to go to overseas work and support our church family [crosstalk 00:05:02].
Dean Sweetman: You guys are huge in missions, you guys are animals when it comes to missions.
Frank Barry: But then, to your point about celebrating, when it's done, there's always a big celebration. Now it's built into the church culture 'cause it's been around from the beginning and people get really excited about the work that we're doing, and everybody is participating. So it's just a thing. And you even see it maybe outside of church, like in my own family, with the kids, when you celebrate certain things. We have at the house, we have it's called the star plate. It's a plate. Breakfast, lunch, dinner, there's a plate and you get the star plate for just doing something that mommy and daddy recognize. Something good, something that want to celebrate. We do the happy dance, we run around the house and I carry them on my shoulders and they get to have the star plate for dinner. What you celebrate, people remember and they get [crosstalk 00:05:59].
Dean Sweetman: Absolutely. To that kind of practical sense now. All year it seems like in church life we're presenting vision, we're throwing things out there to our congregations, we're teaching biblically around giving and generosity. There's a really big kind of thing that I think as in this kind of sense of growth and expansion, and we want to keep kind of building the kingdom on many levels and those of us on the front lines of that understand that that takes money, it takes finances to be able to do that effectively. The culture of thankfulness needs to be built into the foundation of the church. From experience, it comes from the top and certainly if you're a leader in the church.
Dean Sweetman: Certainly, if you're the lead pastor, you're on stage, you're taking offerings, anything to do around money publicly, building in the culture into the fabric of who you are as a church around thankfulness, is really, really, really important. Because it's easy to take people for granted and just think, you know what, they're just kind of following their conviction or they're being obedient to the Bible. But you know what, at the end of the day man, it is a big deal for people to sacrifice and give financially to churches. So having that kind of beautiful sense of, oh my goodness! We're just so in awe of the generosity of the church that we can't not keep saying thank you to everybody who's participating.
Frank Barry: It's like the Bible teaches, we want to be Christians should be thankful in all circumstances. Having that heart, that spirit. But it also to hear from your church leaders from stage or in various formats, gratitude coming from them, that connects. You don't do it to get that thanks. You don't do it for that reason, as somebody following Jesus but it certainly feels good. It feels good to be part of the family and hear those things from the leadership.
Dean Sweetman: Yep. You've got practical list here of how we should and when ... I'll touch on the first one.
Frank Barry: [crosstalk 00:08:13] and everything.
Dean Sweetman: Oh my gosh! Old school notes. I'm reading from the Google Doc looking very professional here, like it's coming out of my mind. But obviously, the first one is around the giving moment. Most churches have the giving moment, if you don't, we encourage that you should. Even if you're, "Hey, put your offering in the box at the back." I think that you can never say thank you enough in service. So around the giving moment, from personal past history I always used at the end of every offering, I would say thank you. Would be, "Hey church, appreciate you giving today, I just want to tell you how much we appreciate and thank you as a staff, as the leadership team, your generosity counts." However you're going to frame it, but just a 32nd thank you in the offering moment, I think is the kind of the first baseline, if you like, of having that thankful spirit in church.
Frank Barry: I guess when it's sort of out of the overflow, when you are up there, taking the offering are sincerely grateful and expressing that, it doesn't have to be big and fancy at all right. It's just people pick up on your sincerity, and your authentic thank you. And that goes a long way. And it could take five seconds as part of the offering moment.
Dean Sweetman: Exactly right. Exactly right. Mike, what are some practical things, that you think that churches and leadership teams could kind of practice to really get this thing cemented in the life of the church?
Frank Barry: So we talked about the offering moment. I think that kind of goes in line with just from stage and maybe there's other times from stage that you say thank you too. Like I mentioned, one for our church and we do the big missions fundraising effort, over a period of months, there's always a massive thank you and a celebration that happens from stage. Where we show how much was raised versus what the goal was and we talk about where that money is going to go, and which churches it's going to help. Sometimes we even have via Skype, the church leaders from somewhere in Mexico, or some other country come in from Skype and thank the church-
Dean Sweetman: That's awesome.
Frank Barry: The pastor's wife come up in there and they're saying thank you to the church and they're talking about how the money is being used. So I think there's just a lot of ways from stage you've probably done some in your past as well being where it's from stage, you're saying a big thank you.
Dean Sweetman: 100% and then sometimes we would video in from things that we're involved in around the place. But yeah, some people you never really want a single people out, 'cause a lot of people that give certainly generous people, they don't want to be known and, and they want to keep it anonymous. But I would talk around while never mentioned names, I would say, "Hey, look, there's people in this church that are above and beyond just going the extra mile." Whilst it, the other thing too, is that I used to love writing personal notes. And I think in the age of digital, and it's easy to ... I don't know, in the last six months or so I feel like I'm responding to everything with a thumbs up emoji.
Frank Barry: Thumbs up the heart?
Dean Sweetman: Yeah.
Frank Barry: Like the [crosstalk 00:11:33].
Dean Sweetman: I've totally jumped into the emoji world. And so now it's convenient. I even just do onerous, people are responding to my birthday on Facebook and I'm not even responding to some of them 'cause I'm just doing the emoji in the comment. Right. Right. Right.
Frank Barry: Or not even the emoji I just hit like and that's enough right?
Dean Sweetman: Yeah. So I'm like, "Wow!" Is this what it's got to? And it is. The upside of that is that you can communicate to five, 20 million times more people, there's no question. But that to me, only makes the actual writing of thank you's even more powerful now, because people just don't get them. Super practical pastor, church leader, if people are making contributions ... And look it's not about the amount. So if someone gives a big contribution, absolutely, you should write them a note. But if you've got, a single mom in your church, who's faithfully making those contributions ... And I always love my staff coming to me and saying, "Hey, here's five people that you should write a note to this week, or here's some people in this last month that are really gone ... " And you may or may not be into knowing what your people give that's a personal thing within church leadership styles.
Dean Sweetman: But here's the deal you should have someone telling you, 5, 10, 20 people in this last month so that need a note from you and then just, it doesn't have to be flashy stationary it can be. But just on the church's letterhead, just go and write and it doesn't-
Frank Barry: It could be a card with a Facebook emoji thumbs up on the front of it and a personal note on the back of it.
Dean Sweetman: There you go. Two birds with one stone. But yeah, I just think in the age of digital and fast communication, which is highly practical and I practice it, I think personal notes and personal thank you's. The weight of those things is only going to go up.
Frank Barry: Again, there's always some sort of relation outside of church. My wife, appreciates written cards, just the card from Hallmark that has the already pre written note in it.
Dean Sweetman: Standard.
Frank Barry: But the card with, me writing a letter basically to her that's her love language, like saying, thank you in a personal note at different moments. Whether it's a special occasion, or it's just a surprise, I wanted to write something. So it means a lot to people. So getting that from your pastor or your senior pastor, or someone you're connected to in the church, on staff would go a long way. And I think that even extends into other personal forms of thank you. It could be taking them to coffee, it could be going to dinner, it could be coming over the house and hanging out with the family for an hour. All of these things could be ways that you not digitally, but old school analog in-person say thank you. Right?
Dean Sweetman: Exactly.
Frank Barry: And it could be because you're a big giver, it could be because you're a first time giver, I think personal notes, to first time givers.
Dean Sweetman: Definitely.
Frank Barry: [crosstalk 00:14:44] really powerful.
Dean Sweetman: So that is the thing. Shameless flog is that when ... The first time people give, you can see that. Then certainly with our management system that we're rolling out to, getting those first time, never given before givers, having someone in your team get those names and addresses to you and writing those guys. And it's not almost about the money that they gave. It's the fact that they ... When you give something, that means your heart is drawn to it. So for a new member, or a new visitor, come three, six, seven, eight weeks, a couple of months and all of a sudden, they give, and that's a signal. That signal is, "Hey you know what, my heart is starting to connect to this church, and I'm starting to really enjoy the message, I really I'm falling and connected with the people. So I'm going to give." So that moment to be highlighted is absolutely gold.
Dean Sweetman: As a church leader, it's like, "Hey, thanks for giving." It's not really like, "Hey, thanks for your contribution." But it's, "Hey." Acknowledging them that they've really started to connect with the life and the vision of the church and writing that thank you for doing that. I think it's absolutely critical.
Frank Barry: Yeah, it's definitely something I've heard more and more churches asking about ... You're asking about it, or wanting to know more about it, that kind of thing. So that one first time giver, thank you. Seems to be something that ... Maybe it's gone on for decades but it seemed like something more churches are trying to do. That's a big one. So what? So we hit from stage a bunch of first time givers, personal notes and other personal forms of thank you. I think from a digital perspective, maybe a step or move from personal but digital provides a means for a church to do it at scale to everyone. There's a few moments. Somebody just gave a gift digitally on your website or via mobile app, and they get the thank you email.
Dean Sweetman: That's automatic on the platform.
Frank Barry: Yep. I think that email is a moment. The web page that people give from, even on your website, there, even before they give the gift having something that is kind of a thank you for ... That somebody could read why we give what we give to am in an appreciation showing thankfulness right there.
Dean Sweetman: Definitely.
Frank Barry: I think those two spots like web page, landing page, thank you received, or thank you email are three very important spots to say thank you explicitly.
Dean Sweetman: 100%. We can dig into that a little bit. On the web page, you could have some testimonial from ... So it's like, thanks from the team, thanks from pastor so and so, but also that's a great spot for having a two or three paragraph testimonial of thanksgiving from a church member. Often the power of the thank you when it comes from the top, it carries a certain weight but when it comes from regular Joe church member, who is super thankful for what God's doing in their life, and that little testimony can be really powerful. I think in that the automatic one that we send after a contribution, there's a lot of great real estate in that email that you can creatively take advantage of.
Frank Barry: Churches don't often do this, but in that email, you could ... Usually churches will write something, maybe they kind of tailor it a little bit-
Dean Sweetman: Hopefully not using out stock standard thing that we've seen. Right?
Frank Barry: Right. But what if you changed it every week?
Dean Sweetman: I know. I love it.
Frank Barry: Or every 30 days, you changed what's in that email and you highlighted one of those stories that you were talking about. Or you put a link to a video from the senior pastor. So you're just creatively every week or every month, even changing that message and doing something creative with it to say, thank you. Now you're doing it to every single donor, every single giver. Digitally they're giving something that almost feels a little bit more personal 'cause you've tailored it and you've changed it every so often.
Dean Sweetman: We know what happens when you update content. People look at it more. Stagnant web pages, stagnant content is terrible. The automatic thank you email, it's almost can be a newsletter that updates like you said every month, and you can be in a staff meeting, whether your staff is two or 22 and shoot a quick little video now with your phone, the quality is fine. It's "Hey, we want to say ... " And highlight and just use that, because every time someone gives using Tithe.ly they're going to get that thank you email. If it's the same people are barely going to look a bit. But if you start changing that up and doing some really fun, putting gifts in there, putting videos in there, highlighting different staff members of the church, getting people to say, something great in the kids ministry happened, or you purchased a bunch of crafts and crayons or whatever it is. It's like having the children's church leader jump into that video and say, "Hey, I just want to say thank you, your contributions and making this happen." And then have kids all jump on [crosstalk 00:20:24].
Frank Barry: Yeah sure [crosstalk 00:20:26]. A lot of churches during the holiday season are gifting families, maybe getting presents for the kids or giving them a Christmas 'cause they can't otherwise afford it or whatever it is. Why not put that in your automatic email confirmation, like a video that are telling those stories.
Dean Sweetman: Yeah. So getting creative with the digital form of communication, rather than it just being bland is probably the kind of the rule of the day, just don't go standard, change it up, make it fun, and use it as a kind of an opportunity to really penetrate and through all the noise and let people know how grateful you are.
Frank Barry: And you touched on it, I think in all of these places, whether it's on stage, in an email confirmation on your website, in social media, we can hit social media in a second more, all of those spots telling stories of impact should just be standard. You should always be ... I remember Dean I was chatting one time and I'm like, "How do we get those stories?" And you're like, "Oh, I used to always use my small group leaders to help surface stories of impact." I think that's a great idea. But finding ways to get these stories of impact and surfacing them in all of your channels, is a must do.
Dean Sweetman: Yeah, I think it, when you have the thankfulness kind of scene running through the life of the church, and certainly from the leadership, it's so easy to take anything for granted. We take our families for granted, we take our health for granted, it's not until you get sick, is you get really thankful about being healthy when you are healthy. You got to get rid of that taking it for granted thing. It's easy to take for granted, generous people because, this is not given to any old charity, the church is not a charity, the church is a mission. We know, we've been sent by God to change the earth, for preaching the gospel, bringing the love of Jesus to the earth. So it's not this sense of, "Oh I live in LA and there are so many charitable, great things, and my wife and I we contribute to some of them. My brother in-law is involved in a phenomenal charity that helps, young homeless people get back up on their feet, I want to give to that all day, every day. But that's out of a sense of compassion, I'm compassionate so I want to give."
Dean Sweetman: Giving in church is different. There's obedience involved, there's a call involved, there's the sense of the mission of what we're all about. There's the higher call of bringing the love of Jesus to the world knowing that, that's the only answer, the only answer to the world is Jesus. When people get that, and they come in whether they're new believers, so they've been in church their whole life, that sense of mission on what they're supposed to do is there. That shouldn't mean we just take that for granted. And I think what we're talking about today is building in the whole culture of thankfulness. We talk about generosity a ton, but I think as much as we want the spirit of generosity in our church, we want that whole beautiful spirit of thankfulness just woven in your point, every single thing that we do.
Frank Barry: Yeah, should be look, we know we want to be thankful as individuals, if the church is thankful as a whole, the people in the church are going to probably be more thankful, more grateful. That's going to flow into the whole family and God calls us to be those kind of people. So the church should be that way at large.
Dean Sweetman: Absolutely. So why don't we talk about the social media stuff a little bit, 'cause, that's a whole ball of wax. I know, you've got some best practices here on how we should be doing that.
Frank Barry: Man, I think all this stuff is almost the same. It's just new channels. So on social media, you've got ... Churches are really big on Facebook and Instagram, probably a little bit on Twitter. But just using those channels to say, thank you. I think you're going to connect with different people. Not everyone's on Facebook, or Instagram. Not everybody is in service every weekend, not everybody is on email. You have all these spots, but you want to hit all of them. You want to hit every single location in service, personal notes, going out to dinner, social media, website, email confirmation. In a way, you want to think about if I'm changing my email every week, let's say my email confirmation every week. I should be sharing that same story on Facebook and on Instagram. It's just that the formats are a little different.
Dean Sweetman: So it's writing content, but distributing through different formats.
Frank Barry: Yeah. And knowing the format of in Instagram versus of Twitter, versus of Facebook, versus my email, they're all going to be a little different in terms of how you structure it, maybe how you write for it, maybe how many graphics or videos are part of it. But using all those channels. Instagram is perfect for this short video, quick thank you from the children's ministry or the kids or whatever, you get those videos with permission, and you put them up on an Instagram story, and then you post them on your Facebook page and you just weave that in.
Frank Barry: You could probably get creative with social media where maybe every once a week you're highlighting, I don't know, it could be a staff member, it could be a member, be a volunteer, you're highlighting people in the church. With churches about people and you're sort of saying thank you for what they're doing. I love this idea of finding specific things within the church that you can thank people for and then just highlighting it in all your channels.
Dean Sweetman: Love it, absolutely. I think the whole social media thing, and I think most about, churches on the platform are pretty savvy and we talk a lot about it and we've had guests like Justin Dean, who's put total professional on all this stuff.
Frank Barry: What was that? Two episodes ago I think-
Dean Sweetman: Yeah.
Frank Barry: Justin Dean, social media for churches.
Dean Sweetman: And he's a guru. So there's a ton of best practices around social media. But I think what you hit on. If you're creating ... One of the things that we're discovering today is we're talking about creating thankful content, that you can [crosstalk 00:26:51]. Yeah, and so obviously, taking that content, that thankful content, and almost the word content doesn't sound right, because it sounds like you're just producing stuff. Hopefully, it's coming out of the rightful heart and the motivation is correct.
Frank Barry: Whoa! Churches are the biggest content creators on the planet, every Sunday-
Dean Sweetman: We're preaching.
Frank Barry: Somebody is creating an hour long or a 30-minute long sermon and that thing can be chunked up and delivered in a bunch of different ways. That's not just from the stage.
Dean Sweetman: Yeah, exactly. Getting that through those different channels, I think it's going to affect your church. There's no doubt in my mind.
Frank Barry: And I know Justin when we had the last podcast with Justin Dean on it, this position of communications director or somebody that thinks about church communications as a whole is a pretty big deal, because that's the person that would be thinking about, how do I take the Sunday content and use it throughout the week? How do I create content around Thanksgiving and even Christmas and all the seasons that were, they'd be the one thinking about that all the time, because oftentimes the senior pastor doesn't have time to think about all that. It's not their specialty.
Dean Sweetman: 100%.
Frank Barry: So let's hit on, I got two last ones we want to hit on before we wrap. We're at 28 minutes or so.
Dean Sweetman: Let's do it.
Frank Barry: I think the end of year in the US specifically but I'm sure in other countries, there are some form of maybe yearly kind of update, in the US it's the tax receipts. So beginning of the year, every church in the US is sending out a tax receipt, I think that moment is an amazing moment for every single church to say thank you.
Dean Sweetman: 100%.
Frank Barry: Have you seen any good examples of that in your time?
Dean Sweetman: Yeah, typically what Frank's talking about is the end of year giving statement that usually you print out and put it on [inaudible 00:28:56] get them right there they are some people, and now on the platform anyone who's been around more than a year will know that you can send those babies to PDF and go straight to email and shoot them out. Obviously they're customizable. I think some of the things that we've been talking about today you can get extremely creative on how you do ... And correct me if I'm wrong Frank but I think we're doing a show on end of year tax statements we're going to-
Frank Barry: End of year giving I think we're to-
Dean Sweetman: End of year giving.
Frank Barry: End of year giving at large and this will be a part of that show for sure. So maybe we don't have to cover it all but the thankful portion of it.
Dean Sweetman: But I think get creative don't do a boilerplate, cut and paste, "Hey thanks for giving, we appreciate your sacrifice." Blah blah blah, anyone can do that. Put a little bit of flair into it.
Frank Barry: Or maybe you're going to step back. Don't just send the financial like, "Here's your record of giving. Frank Barry address, you gave this much money and here are your transactions." That's the worst thing you could do cause that's not putting any effort into saying thank you.
Dean Sweetman: I think so. I know and look we digitize it. So it's not hard to get a little kind of crazy with it. If you've got a big church 500,000 members you don't have to create this a thousand times, you can create it once. But I would throw it around with the key stuff and get creative on some ideas of some of the stuff you want to put in that moment, because if there's one thing they're going to read, they're going to read that end of year statement for me because they're going to get that number certainly for US, and they're going to apply that for the tax [crosstalk 00:30:41] it is a great opportunity.
Frank Barry: Yeah, and I think it's, so end of your tax statement and you're going to get it. So I think it's personal note from the pastor. Yeah, I think it's saying thank you and then I think-
Dean Sweetman: So celebrate a win right?
Frank Barry: For the whole year. I think you go back. Over the past year, here's all the things the church did and almost, how can you consolidate what might take you, pages and pages to write, but how can you summarize what the church did like in the community, in the around the world and new people being saved and growth in a program and hiring new staff, whatever it is. Pack it all in there, say thank you, and tell the church, "Man because of your giving, here's the 10 things that we were able to do." And then maybe there's a little bit of, "And here's some of the plans for next year."
Dean Sweetman: Let me give you a little bit of gold here. People give to things that are successful. I know again, out of mission and obedience we should just give, 'cause above all what the Bible teaches us to be generous, but I know people are affected in their giving, because they're giving to something that's actually moving the ball forward, it's preaching a vision, it's hitting those goals you want just in nature, you just want to get on with the wind. And someone who's doing it, you go, "Man, I gave X amount last year, I'm going to double down, I'm going to keep giving to church." There's nothing like seeing the what was achieved to inspire you to get and then get with the program again, for the following year.
Frank Barry: I think there's just something about like seeing the success like seeing because ultimately, it's like, all good things come through God. It's giving credit where credit is due, and being part of that journey and if that's happening in your church, you want to keep going. You want to keep being a part of that, being good at telling that story. Oftentimes, churches are doing amazing work. They're not great at communicating what's happening.
Dean Sweetman: Communicate, communicate, communicate.
Frank Barry: Yeah. So end of your tax statements. Then I think the last one to touch on quickly is maybe New Year sort of vision casting. So where's the church headed? What's going on this year?
Dean Sweetman: What's next?
Frank Barry: Come late January or early February, when churches are like here's the plan for the year or here's where we're headed saying thank you then too 'cause it's just another moment from stage and in all these channels.
Dean Sweetman: Love it.
Frank Barry: That we can take advantage of.
Dean Sweetman: Can we talk about next week real quick before we sign off?
Frank Barry: Let's do it. So that's Nine Ways to Say Thanks. We're going to summarize them, put them in the show notes. If you guys are digging the show, give it a like, please share it out. I think Thanksgiving saying thank you for all the Facebook audiences on right now is super important. So help us share the love.
Dean Sweetman: Next week may or may not be the most exciting show we've ever done for me, for me.
Frank Barry: Because what is next week?
Dean Sweetman: Next week is all about year end giving.
Frank Barry: Year end giving all right.
Dean Sweetman: That's what I have in my notes anyway. Somebody correct me if I'm wrong. But anyway, but here's the thing. I am convinced that churches do not take advantage of December like all other charitable organizations do. We think two things. We think, oh, it's Christmas, it's holidays, people are traveling, I'm going to get my Christmas services done. We're going to be packed. This is the time-
Frank Barry: It's a lot. There's a lot going on from a production standpoint for churches-
Dean Sweetman: It's something big month, it's a big month and you're focused on Christmas services and for a lot of churches that is the big attendance. But here's what I've discovered a lot of churches they go like this, "We've got a lot of visitors, I don't want to offend anybody. I'm not going to talk about money." Pause that thought for a second. Next week, we're going to talk to you about why the opposite is true. Because if you're a two, three, four, time a year attendee, but that's your church and this is where I go and this is where I choose to spend my Christmas with my family, I'm not essentially going to be offended if you talk about ... Now we're going to talk how to frame it, how to do it so it doesn't offend a total visitor from out of town who's not got really anything to do with the life of your church. But year end giving, there is a Frank you can pull the probably stat from your mind, but non faith-based charities bring in, what is it? Massive talk.
Frank Barry: I don't know the number just off the top my head but in December something ridiculous like, 40% of all charitable giving in the US happens in December and of that the last week and even the last day of the year, because-
Dean Sweetman: It's huge.
Frank Barry: [crosstalk 00:35:53] taxes, is massive. And so churches that don't at least know that.
Dean Sweetman: So we'll grab hold of stats and have them for next week's show. But the thing is, is that you have to get focused on year end giving as a church and I tell you, if you do what we tell you next week, you're giving is going to explode in December. So I'm excited. I'm just excited to talk about that next week.
Frank Barry: It's going to be good. So tune in. We appreciate you guys tuning in here today. Give the show a like, share it out on Facebook, help us spread the love and the recording will be up on YouTube soon.
Dean Sweetman: Good times. Happy Thanksgiving. Enjoy your turkey. If you're here in America. God bless you guys. We'll see you soon.
Frank Barry: See you inside again.